Emily Betz

Marketing Operations

ClickHouse

Mar 2026 - Current (6 months)

Manager, Marketing Operations

dbt Labs

Jan 2025 - Mar 2026 (1 year 3 months)

Building out GTM Ops from $15M ARR -> $200M ARR Owning and optimizing the marketing technology stack to scale campaign operations, improve lead management, and drive alignment between Marketing, Sales, and Revenue teams. Designing and implementing data-driven processes and frameworks (lead scoring, lifecycle management, performance dashboards) that improve conversion rates, pipeline velocity, and overall marketing ROI. Leading cross-functional initiatives and automation efforts keeping an AI first mindset to streamline execution, expand capacity, and enable scalable growth across the global GTM team.

Associate Manager, Marketing Operations

dbt Labs

Jan 2024 - Jan 2025 (1 year 1 month)

Owned and Optimized a 34 tool, $1M+ Martech stack, reducing wasted spend by 74% Scaled team to support pipeline from $20M (2022) to $250M (2025) by driving automation, building an offshore team, and process optimization. Developed and implemented Marketing and Sales AI initiative, boosting contact sales MQL > SAL conversion rate by 115%, automating manual workflows, reducing operational overhead saving 500k annually, and creating a new channel generating $14M in pipeline quarterly. Created a new pipeline attribution model, responsible for the allocation of $18M+ of marketing program budget.

Senior, Marketing Operations Specialist

dbt Labs

Jan 2022 - Jan 2024 (2 years 1 month)

Launched first campaign operations process using automation, tooling and AI to scale quarterly campaigns by 4X and develop sales enablement process, cutting over 5600+ hours annually by eliminating redundant systems and processes Implemented lead propensity model utilizing over 150 data points to improve MQL > SAL conversion rate by 16% on average for inactive accounts Reconstructed the campaign infrastructure and reporting framework to better capture and reflect campaign attribution, to determine allocation of marketing investments

Marketing Operations Manager

Blend

Jan 2021 - Jan 2022 (1 year 1 month)

Owning MarTech stack to drive improvements and best practices for marketing platforms. Developed lead scoring system, streamlined email production, and built campaign best practices. Managing database, list health, and marketing calendar to increase the delivery rate by 3% by creating a process for audience management. Strategizing, creating, and implementing all Marketo-based marketing campaigns from multi-touch nurtures to integrated multi-channel programs, increasing overall conversions by 13% in Q3. Building the architecture for programs across the customer lifecycle, testing to improve conversions and deliverability. Owning setup, testing, execution, and reporting. Developing all emails and landing pages for campaigns internally and

Client Success Associate

WiredScore

Jan 2020 - Jan 2021 (1 year 1 month)

Designed, implemented, and maintained email templates and campaigns for Marketing, Client Success, and Product teams across 12 countries utilizing HTML, CSS, Adobe, Salesforce, and Hubspot. Innovating prior manual processes saving a combined 56 hours a day across teams through semi-automation, workflows, sequencing, and creating custom Salesforce merge fields with lighting for Sales and CS outreach. SalesForce admin, creating and maintaining all dashboards and reports for Client Success, Sales, and Marketing teams for faster and more accurate KPI tracking and data-driven decision making. Mapping SalesForce fields, and writing custom formulas for unique problem-solving.

Freelance Copy Writer and Marketer

Selfemployed

May 2018 - Jan 2020 (1 year 9 months)

Creating email templates and landing pages for small businesses across multiple email platforms, including MailChimp, Hubspot, Marketo, and Pardot. Designing customer assets with Adobe and Figma. Helping businesses create multi-touch campaigns across their lifecycle, understand their audience, and improve their metrics through strategic A/B testing and reporting.

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