Interim Director, Global In-House Studio and Packaging & Brand Design
McCormick Company
Feb 2023 - Jul 2023 (6 months)
Assumed scope change to merge the packaging graphics, digital product content, shopper & trade marketing and advertising campaign design teams to form an in-house North American design team of 18, resulting in over 10M in cost savings (to date) and delivering award winning creative work for McCormick Spices, French’s, Frank’s RedHot, Cholula, Grill Mates, Old Bay, Thai Kitchen, Lawry’s, Zatarain’s and Club House.
Set a clear creative vision for the 2023 rebrand of McCormick RedCap Spices with consistent design systems that influenced work including: packaging, global brand standards, social media content, emails, landing pages, photography and food styling, in-store merchandising, digital ecommerce content, and advertising paid