Victor Ming
About
Detail
Manager - CEO Transformation Office (Customer Insights)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Résumé
Jobs
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Manager - Customer Experience and InsightsHong Leong Bank BerhadFeb 2023 - Current (3 years 6 months)- Market Research ManagerFraser Neave Holdings Bhd FNApr 2021 - Feb 2023 (1 year 11 months)Led consumer and shopper insights projects for the Malaysian market, focusing on the Wellness portfolio (Seasons, Oyoshi, Sunkist). Successfully managed relationships with market research agencies and utilized syndicated data to generate monthly reports, answer ad-hoc requests, and identify F&B trends to support new product launches.
- Assistant Vice President, Consumer ResearchAstroMar 2020 - Apr 2021 (1 year 2 months)As part of the Research team, I drove data-driven decision making by integrating consumer insights into all facets of our business. I spearheaded custom quantitative and qualitative research initiatives, including concept testing, U&A studies, packaging optimization, segmentation analysis, and brand health tracking, to address key business challenges and opportunities.
- Senior Associate, Consumer ResearchAstroAug 2017 - Feb 2020 (2 years 7 months)
- Senior Research Executive, Qualitative and Social IntelligenceIpsos in MalaysiaJan 2015 - Aug 2017 (2 years 8 months)Experienced in conducting qualitative research using a range of methodologies, including online communities, focus groups, in-depth interviews, and home immersions. I have a strong track record of managing projects from design to reporting, including developing discussion guides, moderating sessions, and delivering client debriefs. I've also played a key role in supervising junior researchers and supporting their career growth.
- Research Executive, QualitativeIpsos MalaysiaJan 2014 - Dec 2014 (1 year)
- Research Assistant, QualitativeIpsos MalaysiaJul 2013 - Dec 2013 (6 months)
- Part-Time Research AssistantMonash University MalaysiaSep 2011 - May 2012 (9 months)Assisted professors in carrying out research for their paper including conducting literature reviews, collecting and analyzing data, preparing interview questions, recruit and/or interview subjects and share insights from our own primary and secondary research.
Education
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- Postgraduate Diploma in Business and Commerce, MarketingMonash University MalaysiaJan 2012 - Dec 2013 (2 years)
- Bachelor's degree, Marketing & FinanceMonash University MalaysiaJan 2009 - Dec 2012 (4 years)
- Canadian Pre-University ProgrammeTaylors CollegeJan 2008 - Dec 2008 (1 year)
- SSMJK KatholikSMJK KatholikJan 2003 - Dec 2007 (5 years)
Projects (professional or personal)
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Publications
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- M50 shades of greenwashing: Green representations and responses in an emerging economyMacromarketing Conference Queenstown New ZealandJun 2017(pg469-476) Greenwashing (i.e. omission, misdirection, obfuscation, misrepresentation and decoupling activities) drives a wedge between brands and consumers. Our conclusion suggests that educated young Malaysian consumers are motivated to be responsible consumers.
- EManaging Customer Hedonism: A Case of Luxury HotelsEuropean Journal of ManagementJan 2012This paper seeks to understand customer hedonism in luxury hotels, specifically on the attributes that create customer hedonism and the effects of customer hedonism on customer satisfaction and the effect of customer satisfaction on re-patronage, all within the context of luxury hotels.