Prianca Saini

Prianca Saini

About

Detail

CMO
Delhi, India

Timeline


work
Job
school
Education

RΓ©sumΓ©


Jobs verified_user 0% verified
  • B
    CMO
    Betty AI
    Jun 2024 - Current (2 years 3 months)
  • CrewBloom
    CMO
    CrewBloom
    Jun 2024 - Current (2 years 3 months)
  • TaxBuddycom
    User Experience Writer
    TaxBuddycom
    Dec 2022 - Sep 2023 (10 months)
  • Sermo
    Community Associate
    Sermo
    Oct 2021 - Dec 2024 (3 years 3 months)
    Having evaluated my journey so far, I am earnestly fortunate to have experienced a deep curve of growth. Paying attention to details now comes naturally to me. Along with it, a honed and sharpened sense of responsibility, farsightedness, organising skills and time management. I feel confident and equipped to continue to learn and consistently contribute to the best of my potential. 1) Daily Hygiene and Quality Checks While contributing to day-to-day platform posts, I religiously proofread the content and copies for grammatical and spelling errors across all segments. I strive consciously to keep the visionary sanctity of Sermo intact. Staying aligned with the concerning law, I always look out for any misinformation and possible disinformati
  • Brand Hawkers Services Pvt Ltd
    Head Of Digital Marketing
    Brand Hawkers Services Pvt Ltd
    Aug 2021 - Oct 2021 (3 months)
    1) Client management and reporting: I directly took briefs from diversified clients and allocated them to my teams of designers and writers. As part of my role, I systematically kept in touch with every client's spoke about their expectations from us and simultaneously extended my advice, input and suggestions. 2) Supervising the execution: While briefing the teams by ensuring they got hold of the exact vision behind the creative held immense importance, supervising the whole of the execution had much more significance. 3) Analysing paid ads mechanisms: I distributed budgets for paid aids across the brands extended to me based on cost per acquisition and the overall state of the brand. The idea was to keep at it and track every minute
  • Porter Metrics
    Product Manager
    Porter Metrics
    Jul 2020 - Feb 2023 (2 years 8 months)
    Strategic Product Planning: * Formulated comprehensive product strategies by aligning business goals with customer needs. Cross-Functional Synergy: * Forged a seamless bridge between product management & marketing departments. * Actively participated in cross-functional meetings to ensure synergy between product and marketing. Holistic Marketing Integration: * Collaborated extensively with marketing teams to seamlessly incorporate product features into captivating campaigns. * Ensured that marketing messages effectively communicated Porter's product value propositions. User-Centric Insights: * Actively engaged with users through complaint, sales, and guest calls to gather firsthand insights. * Translated user fee
  • OurBus
    Digital Marketing Lead
    OurBus
    Jan 2020 - Aug 2021 (1 year 8 months)
    I orchestrated and managed a substantial budget of $80-90k USD, expertly allocating resources across dynamic Facebook and Instagram and Google campaigns. My proficiency extended beyond mere financial management, as I also took charge of finely tuned email journeys and impactful push notifications. My responsibilities encompassed on-page SEO strategies, optimizing landing pages, and nurturing organic growth on social media platforms. One of my standout achievements was spearheading the triumphant launch of a new route from New York to Atlantic City, utilizing a comprehensive omnichannel marketing approach. Through strategic planning and meticulous execution, we achieved an unprecedented feat: selling out the inaugural run. This achievement
  • VenueLook
    Director of Marketing And Product Management
    VenueLook
    Jan 2019 - Dec 2019 (1 year)
    Sales is not about selling anymore, its about building trust and relationships. - Lead generation: Plan and execute paid social and search campaigns, manage the company’s media buy budget, liaise with Sales to improve the overall sales funnel. - Corporate branding, positioning and overall marketing strategy. - Content strategy & execution: Create content calendar, manage the execution with vendors, SEO & SEM management. - Social media management: Facebook, Instagram and LinkedIn. Managed brand identity in all digital communications. - CRM and automations: Manage contacts and leads through online and offline channels & touchpoints, segment audiences for campaigns. - Website: Manage development and content. Set goals and track performance. -
  • Blue Dolphin Rare Media Company
    Marketing Executive
    Blue Dolphin Rare Media Company
    Jun 2018 - Nov 2018 (6 months)
    As a Marketing Executive at Blue Dolphin, a distinguished Rare Media Company, I spearheaded strategic initiatives to enhance brand awareness, drive engagement, and optimize marketing operations. My role encompassed a diverse range of responsibilities, and I leveraged my skills in Paid Social Media, Brand Awareness, Marketing Operations, and Media Strategy to achieve impactful outcomes. During my tenure, I effectively managed and executed paid social media campaigns, harnessing platforms to engage target audiences and amplify brand messaging. My proficiency in media strategy enabled me to develop and implement innovative approaches that consistently resonated with the intended demographic, resulting in increased market visibility and positi
  • Madvertize
    Co-Founder
    Madvertize
    Aug 2015 - Jun 2018 (2 years 11 months)
    πŸŽ“ College isn't just about textbooks – I transformed my college years into a dynamic entrepreneurial journey. Over a remarkable 3-year span, I founded and led a thriving agency specializing in digital marketing and website development. Digital Dynamo: Orchestrated full-fledged digital marketing campaigns that delivered measurable results. From concept to execution, I harnessed the power of social media, SEO, paid ads and email marketing to drive brand visibility and engagement. Strategic Visionary: My entrepreneurial spirit wasn't just about doing – it was about envisioning. I crafted innovative strategies that fused creative thinking with data-driven insights, ensuring our clients' brands stood out in the digital landscape. Sales Savvy
Education verified_user 0% verified
  • Inderprastha Engineering College
    Bachelor of Technology - BTech, Computer Science
    Inderprastha Engineering College
    Jan 2015 - Jan 2019 (4 years 1 month)
  • D
    Deep Memorial Public School
    Deep Memorial Public School
    Jan 2000 - Jan 2015 (15 years 1 month)
This is a community-created genome.