Megan Silvey

Director of Marketing Operations

Ashley Digital

May 2026 - Current (6 months)

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world.

Director of Marketing Operations

Resident

Jun 2024 - May 2026 (2 years)

Resident Home — now Ashley Digital — has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America, with over $1B in annual net revenue. Acquired by Ashley Furniture in 2024, we are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology.

Director of Marketing

Asics Apps

Nov 2021 - Feb 2024 (2 years 4 months)

• Developed and executed an omni-channel GTM strategy, driving customer loyalty, brand awareness and audience expansion within the ASICS ecosystem.
• Acted as a key liaison and regional expert connecting the global ASICS brand with the regional marketing strategies while maintaining brand consistency.
• Sold event organizers on integrating marketing strategies into contracts, adding value for the event organizer and maximizing event success for the participant
• Spearheaded nature and sustainability initiatives through the “ASICS Run For Reforestation” campaign, integrating powerful storytelling and creative project management
• Championed a global strategy for the ASICS loyalty program, accelerating integrated marketin

Head of Acquisition Marketing

Asics Apps

Feb 2021 - Nov 2021 (10 months)

• Lead strategic yearly and quarterly planning process for both fitness apps to drive subscription revenue and achieve growth goals to ladder up to larger ASICS objectives and key results.
• Manage strategy for acquisition and retention marketing channels for the ASICS Runkeeper app to drive new user growth, consistent user engagement and subscription revenue.
• Simplified the briefing process, particularly in agile projects, driving greater speed and responsiveness in creative development.

Manager, Growth Marketing

ASICS Digital formerly Runkeeper

Oct 2019 - Feb 2021 (1 year 5 months)

• Drive brand awareness and app growth through paid advertisement campaigns, referral programming, paywall conversion experiments and App Store testing.
• Work with cross-functional teams including product managers and developers on app experiments, pricing, new features, bugs, ratings, reviews, and app enhancements as it relates to mobile app growth

Senior Analyst, Performance Marketing

ASICS Digital formerly Runkeeper

Jan 2018 - Oct 2019 (1 year 10 months)

• Manage all paid media customer acquisition efforts, app store optimization strategy and consumer insight reporting across the ASICS fitness app portfolio
• Actively monitor the competitive landscape and markets in the fitness app industry to remain key players in the audio fitness and run tracking space.

Analyst, Data & Analysis

DigitasLBi North America

May 2017 - Jan 2018 (9 months)

• Delivered monthly and quarterly presentations to retail and CPG clients and provided insights across media channels to improve marketing spend.
• Exceeded FY ‘17 client forecasts/ROAS goals through successful optimizations and recommendations of digital media tactics.

Search Marketing Analyst

DigitasLBi North America

May 2016 - May 2017 (1 year 1 month)

Accounts: Victoria's Secret, Goodyear Tires
• Delivered monthly and quarterly presentations for large e-commerce and retail clients including campaign build and strategy, optimizations, keyword build, keyword tracking, attribution, ad creative, bidding strategies and budget.
• Proposed new campaign initiatives and optimization opportunities during high-profile client strategy calls
• Ensured budgeting and pacing efforts are on target through various metric reporting and work closely with the analytics team to develop monthly forecasts and budget allocations.

Market Development

Salsify

May 2015 - Aug 2015 (4 months)

Salsify provides cloud-based product content management solutions that make it easy for manufacturers, distributors, and retailers to exchange high-quality content that drives online results. The company was founded in late 2012 by a team with deep experience in commerce, online search, and the semantic web.

We’re confronting hard technology problems inherent in a decentralized, peer-to-peer model head-on—problems that traditional approaches have steered clear of. Salsify embraces the lessons of open source development, letting users branch, pull, annotate, fork, and edit product content within and across organizations. And, critically, we make it easy enough for anyone to use.

We’re a startup in Boston and a team wit

Community Manager

Idea Space LLC

Jan 2015 - Jun 2015 (6 months)

Develop strategic roadmaps and new initiatives for an entrepreneurial, collaborative setting
Provide technical support and customer service through problem-solving and strong interpersonal skills

Market Research Assistant

Boston College

May 2014 - Aug 2014 (4 months)

• Formulate strategic marketing plan to measure and predict future sales and project growth of services
• Create comparative and cost-benefit analyses for programming opportunities through collaboration, user interviews and member surveys
• Define the target market and derive consumer trends through various marketing metrics
• Rebrand all membership programming by examining past performances

Program Graduate Assistant

Boston College

Aug 2013 - May 2016 (2 years 10 months)

• Acted as project manger for department ensuring timely production and execution for all health and wellness programming
• Prepared project proposals to assist in budget allocations and purchasing negotiations for sports equipment
• Analyze programs and construct new strategies to optimize services and increase membership retention

About

Detail

Timeline

Résumé

Megan Silvey

About

Detail

Behavioral traits