Jisoo Eun
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Marketing Specialist @ Oscar Health
New York, United States
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Résumé
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Marketing SpecialistOscar HealthOct 2025 - Current (1 year)- HAssistant Marketing ManagerHyfive.worldApr 2025 - Jul 2025 (4 months)• Led strategic brand and event marketing for the 2025 Summer Fancy Food Show in partnership with aT Center, promoting 58 Korean food brands and driving a 15% YoY increase in B2B trade leads through tailored communications, marketing assets, and business matchmaking.
• Built and managed relationships with over 30 U.S.-based distributors, brokers, and retailers, coordinating over 100 brand-buyer meetings that resulted in multiple MOU agreements and increased buyer traffic at the Korean pavilion.
• Produced experience attracting 4,500+ attendees with food performances and interactive games, while managing marketing communications, vendor coordination, and ensuring execution across large-scale event activations. Show less - Brand AmbassadorElectrolit USAMay 2024 - Aug 2024 (4 months)• Represented Electrolit as an emerging transnational energy drink brand at 15+ regional events, engaging with 1,000+ consumers to drive product awareness and increase trial conversion.
• Identified and recommended 10+ strategic community events and local partnerships to marketing leadership, expanding the brand's presence and increasing event ROI.
• Created and maintained weekly marketing performance reports, tracking key metrics such as sampling conversion rates, engagement levels, and customer feedback, helping refine outreach strategies. Show less - Marketing InternLG Electronics North AmericaJan 2023 - May 2023 (5 months)• Working at LG’s global in-house agency, HSad, provided critical information to the sales department by conducting market research and analyzing LG competitor research, especially home appliances and electronics.
• Designed and built visually compelling presentation slides for monthly and seasonal marketing reports.
• Implemented new marketing strategies to improve sales goals and product launches.
• Proactively participated in weekly team meetings with cross-functional teams for ideation and brainstorming sessions. Show less - Branding and Design InternLG Electronics North AmericaSep 2022 - Dec 2022 (4 months)• Supported campaign planning through user research and visual storytelling, ensuring alignment with brand identity and audience preferences; contributed to concept development, storyboarding, and seasonal campaign strategies.
• Collaborated with creative teams to execute display ad campaigns, including banner design and image retouching using Adobe Creative Suite, translating insights into visually compelling assets that drove engagement.
Education
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- New York University — Master's degree, MarketingNew York UniversityJan 2023 - Dec 2025 (3 years)
- Pratt Institute — Bachelor of Fine Arts - BFA, Communications Design, Graphic DesignPratt InstituteJan 2019 - Dec 2023 (5 years)Minor: Photography