John Lynch

CMO & Head of AI at Peek. I build production AI systems that run marketing, not just support it.

At Peek, I lead marketing and AI/Data for a platform powering over $1.5B+ in experiences annually. I've built an in-house AI program of over 150 agents operating our business - as both the executive sponsor and a hands-on builder.

What that looks like: a dynamic pricing engine driven by weather, events, and demand signals. Fully agentic performance marketing - ad spend allocation, attribution, and campaign management running autonomously across seven platforms. AI-powered customer experiences that dramatically improved response times, onboarding speed, and marketing turnaround.

Before Peek, I ran the optimization and innovation group at Kepler, responsible for $250M in advertising spend across SEM, paid social, programmatic display, app, and video for PayPal, Venmo, The New York Times, J.Crew, Rent the Runway, Sling TV, and American Express.

Always happy to connect with people building at the intersection of AI and go-to-market.