Stephanie Smith
Stephanie Smith
About
Detail
Chief Marketing Officer
Atlanta, Georgia, United States
Known as “The Fixer,” I specialize in branding that delivers results. Whether it’s transforming a 17-year-old product or reducing design costs with cutting-edge AI, I build bold, modern marketing strategies that generate revenue and elevate brand equity.
As Chief Marketing Officer at The N2 Company, I lead brand, PR, content, and creative strategy across five national brands and 500+ franchise editions. With 25 years in media and 10+ in executive marketing, I’ve driven growth through data-led innovation, creative leadership, and scalable systems that stick. I'm responsible for market positioning, cross-functional go-to-market strategy, and the success of new product introductions and customer lifecycle marketing.
Highlights:
● Rebranded N2’s core product, rolled it out across 500+ franchise editions, and contributed to $20M in top-line growth after years of stagnation, 15% YoY revenue increase and 8% growth projected in 2025. Took product to market and drove adoption in 550+ individual markets.
● Led the company’s first $1M national print and digital contract post-rebrand, with multiple six-figure deals to follow.
● Reduced design production costs by $250K by implementing AI-powered publishing tools.
● Increased franchisee applications by 219% (year 3) and 195% (year 4) through full-funnel recruitment marketing strategies.
● Grew website traffic by 154%, new users by 145%, and monthly social engagement from 6,000 to 45,000.
● Secured major national press and industry awards, including Newsweek’s Most Loved Workplaces and Entrepreneur’s Top Low-Cost Franchise.
I’m passionate about creating marketing ecosystems that blend brand storytelling with performance strategy. I thrive in environments where creativity, data, and bold ideas come together to drive serious business growth.
As Chief Marketing Officer at The N2 Company, I lead brand, PR, content, and creative strategy across five national brands and 500+ franchise editions. With 25 years in media and 10+ in executive marketing, I’ve driven growth through data-led innovation, creative leadership, and scalable systems that stick. I'm responsible for market positioning, cross-functional go-to-market strategy, and the success of new product introductions and customer lifecycle marketing.
Highlights:
● Rebranded N2’s core product, rolled it out across 500+ franchise editions, and contributed to $20M in top-line growth after years of stagnation, 15% YoY revenue increase and 8% growth projected in 2025. Took product to market and drove adoption in 550+ individual markets.
● Led the company’s first $1M national print and digital contract post-rebrand, with multiple six-figure deals to follow.
● Reduced design production costs by $250K by implementing AI-powered publishing tools.
● Increased franchisee applications by 219% (year 3) and 195% (year 4) through full-funnel recruitment marketing strategies.
● Grew website traffic by 154%, new users by 145%, and monthly social engagement from 6,000 to 45,000.
● Secured major national press and industry awards, including Newsweek’s Most Loved Workplaces and Entrepreneur’s Top Low-Cost Franchise.
I’m passionate about creating marketing ecosystems that blend brand storytelling with performance strategy. I thrive in environments where creativity, data, and bold ideas come together to drive serious business growth.
