Sanjeev Duggal

V

CEO

VISIONS ACTUALISED

Jul 2016 - Jul 2018 (2 years 1 month)

Heading a Marketing and motivation consultancy firm which specialises in providing executionable strategies in domestic, international marketing, retail and digital marketing.

Director and Chief Operating Officer

Bruce Clay India

Jul 2018 - Current (8 years)

An Industry expert who delves in digital marketing space and understands both click and brick marketing. Presently coordinating all operations in Bruce Clay India.

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Chief GM Marketing

STEEL AUTHORITY OF INDIA LTD

Aug 2015 - Jun 2016 (11 months)

Responsible for all strategic sales of steel materials to Indian Defence Sector pan India.

General Manager (Marketing) and Sales Resident Manager

Sail

Jul 2014 - Jul 2015 (1 year 1 month)

Sales Resident Manager, responsible for co-ordinating sales of 4 million tonnes of entire Product Mix of Bhilai Steel Plant through ITD in international markets across the world and about 40 Branch Sales Offices of CMO, SAIL, across the country.

DGM (Marketing-Projects), Comml. Dte., July, 2010 to June 2014

Steel Authority of India Limited

Jul 2010 - Jun 2014 (4 years)

Incharge for sales to major project customers like BHEL(SAIL's Biggest customer) and NTPC and many others in power vertical and otherwise on all India basis.

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DGM (Marketing), Incharge of Retail Northen Region

with Steel Authority of India Limited

Jan 2009 - Jul 2010 (1 year 7 months)

I was brought back to head the retail to strengthen retail roots in northern region as also to increase rural sales. Achievement: Dealership Network was strengthened to cover all the 169 districts in northern region, at least one dealer in each district was made operational and we sold around 2 lac tonnes in retail in northern region in 2009-10.

DGM, Marketing

Steel Authority of India Limited

Jan 2008 - Jan 2009 (1 year 1 month)

In-charge of marketing of all secondary products of Durgapur Steel Plant which includes chemicals, fertilizer, slag for cement & defective steels. Yearly sales are to the tune of 600 crores now. Achievement: A growth of around 80% in sales value in last 8 months & more strategic sales through making the systems more creative & further customer oriented.

AGM(Retail and outsourcing )

Sail

Oct 2002 - Dec 2007 (5 years 3 months)

In-charge of Northern Region which is the biggest market for SAIL Products and Comprises of all the states from J & K to U.P. • Was looking after establishing the Dealers’ network for various products like G.P/G.C, TMT Bars and Structurals in the entire Northern Region. Achievements – Improved the brand image of our products through proper advertisement and promotion through dealers and established retail channel by appointing 250 Rural Dealers in 155 districts. Market Share of retail in 2006-07 was 50% within SAIL . Also, made available one lakh ton of TMT through outsourcing by conversion of our semis from other re rolling mills and generated around 10 crore of additional revenue for the Company in 06-07.

Chief(International Trade Division)

Sail

Jun 1998 - Apr 2002 (3 years 11 months)

• Responsible for Export of various Steel items mainly Flat products like Plates/H.R. Coils/C.R. Coils/Sheets to various countries from time to time. Exported the above materials to various markets in U.S.A., Europe, Maxico, South-East Asian countries, Middle East, Bangladesh, Sri Lanka and Nepal. • Responsible for formulating Policies for Joint Ventures/Strategic Alliances for channelisation in various Export markets. Acievements - • Export of around 3 lakh tones of Plates every year since 1998-99 in spite of depressed international market. • Shifting the Export sales of Plates from U.S.A. and Europe markets to South-East Asian markets on account of anti-dumping duties levied • Exported 5,000 MTs of H.R. Coils after slitting at Serv

AGM(Strategic Planning)

Sail

Apr 2002 - Sep 2002 (6 months)

• Was in-charge of Strategic Planning desk directly reporting to Executive Director(Commercial) and responsible for making and reviewing marketing strategies for complete sales of SAIL, both in domestic as well as international markets. Achievements – Developed a model of maximizing Net Sales Realisation on total Sales in various market conditions.

Branch Manager

Steel Authority of India Limited

Jun 1996 - Jun 1998 (2 years 1 month)

Was responsible for sales of steel to complete Bihar. Opened two new Stockyards one for export and one for Home Sales in Patna and also a new office. Took sales from 1000MT per month to 6000 MT per month.

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