Christopher Crans
About
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Regional Vice President, Enterprise Sales | Revenue Growth & Forecasting | Business Development
Ohio, United States
Résumé
Jobs
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Regional Vice President , Enterprise Sales | Revenue Growth & Forecasting | Business DevelopmentICIMSApr 2023 - Current (3 years 6 months)• Lead team of 7 Account Executives in Small and Large Enterprise Segments.
• Achieved 112% of annual plan in 2024 and 90% in 2025 despite market headwinds.
• Maintained 80-85% forecast accuracy across FY23-FY26.
• Achieved 62% deal conversion rate in 2026 YTD.
• Led organization in self-generated pipeline creation.- Sales Director | Pipeline Growth | Strategic Sales Leadership | Forecasting & Market ExpansionLegion TechnologiesNov 2021 - Apr 2023 (1 year 6 months)• Built and managed sales strategy across a 3-state territory targeting 200+ prospects.
• Generated $4.6M in qualified pipeline through focused enterprise prospecting and territory execution.
• Increased key account expansion by 25% through targeted growth strategies.
• Led strategic enterprise sales initiatives and cross-functional projects.
• Established partnership with IBM’s Retail Division to expand market reach and enterprise visibility. - Vice President of Sales - North America - LeaderPanayaApr 2021 - Nov 2021 (8 months)• Led North American Enterprise Sales team of 5 Account Executives.
• Achieved 105% of annual North American sales target.
• Partnered with Marketing to launch North American SDR function.
• Hired and onboarded 3 SDRs to support pipeline generation and territory coverage. - VP of Sales | Sales Leadership | Territory Alignment & Expansion | Solution ConsultingDakota SoftwareNov 2019 - Apr 2021 (1 year 6 months)• Reorganized sales territories into balanced geographic regions, increasing opportunity creation by 5-15%.
• Built Solution Consulting function to improve discovery, demonstrations, and buyer alignment.
• Partnered with Marketing to redesign 75% of sales collateral, pitch decks, and website content.
• Established Client Success function to strengthen account support and improve retention by up to 10%. - VP of Sales | Mid-Market Sales | Revenue Growth | Team Development & EnablementSilkRoadOct 2018 - Nov 2019 (1 year 2 months)• Exceeded annual sales targets in both FY2018 and FY2019, including 110%+ attainment in FY2019.
• Led Sales and Solution Consulting teams through improved sales process, enablement, and execution.
• Promoted 4 Inside Sales professionals into Mid-Market Account Executive roles within 6 months.
• Developed onboarding and professional development programs for 10+ new employees.
• Implemented consultative demonstration methodology, improving deal conversion by more than 10%.
• Influenced product and go-to-market strategy for new releases, including feature prioritization, sales training, launch messaging, and rollout. - Director of Solution Consulting - LeaderSilkRoadDec 2017 - Oct 2018 (11 months)
- Strategic Solution Consultant | Enterprise Sales | Strategic Consulting | Process ImprovementCornerstone OnDemandJan 2016 - Dec 2017 (2 years)
- Director of Solution Consulting | Team Leadership | Sales Enablement | Pre-Sales StrategyCornerstone OnDemandOct 2014 - Jan 2016 (1 year 4 months)
- Soution ConsultantCornerstone OnDemandFeb 2012 - Oct 2014 (2 years 9 months)
- Sales Engineering ManagerUL SolutionsJan 2011 - Feb 2012 (1 year 2 months)
- National Sales Manager - LeaderUL SolutionsJan 2010 - Jan 2011 (1 year 1 month)
- Director Of Inside Sales - LeaderUL SolutionsJan 2009 - Jan 2010 (1 year 1 month)
- Regional Sales ManagerUL SolutionsSep 2006 - Jan 2009 (2 years 5 months)
- Apple Solutions ConsultantAppleJan 2002 - Jan 2006 (4 years 1 month)
Education
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- High Impact PresentationsDale Carnegie TrainingJan 2007
- Criminal Justice and CorrectionsThe University of AkronJan 2001 - Jan 2002 (1 year 1 month)
Projects (professional or personal)
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