Consolidated career in managing Marketing, Growth and Business Intelligence areas, integrating strategy, data and performance. Experience in Strategic Marketing Planning, involving Digital Marketing, Growth and Media. Experience in Brazil and the USA, leading global and multidisciplinary projects and teams, developing data-driven strategies that turn market intelligence into effective actions, generating consistent results and competitive advantage. Established leadership in creating and restructuring BI areas, combining strategic business vision with data-driven solutions, impacting results and increasing revenues. Ability to transform complex data into insights that support senior leadership (C-Levels) in making strategic decisions related to Digital Marketing. Stakeholder, client and partner engagement at all levels. Proven experience in leading multidisciplinary projects that integrate Technology, Marketing and Market Intelligence. Budget management for Marketing. Results-oriented profile, focusing on operational efficiency, innovation and sustainable growth. International experience with a multicultural perspective applied to global business contexts. Building relationships and conducting meetings with clients to analyze campaign performance. Mastery of tools and methodologies such as Power BI, SQL, DAX, Python, Retool, Tableau, Azure, data management, advanced statistical analysis, agile methodologies and Digital Product Leadership.
