Peter Carleton
Peter Carleton
About
Detail
Head of Content
Montreal, Quebec, Canada
Former cook turned Content Marketer with 10 years of experience building and scaling organic content systems for founders and B2B startups. Launched foundational content infrastructure for emerging brands, scaled full-funnel content production for growing startups, and drove significant traffic via search and social. Worked in-house and agency side for some of the leading brands in tech, like Contentful, Rilla, Legal.io, Amigo, Lithic, Atlassian, and Grid.
Most recently, I built and ran the LinkedIn Thought Leadership program at Animalz. During my tenure, I established the systems and processes to ideate, draft, and publish thought leadership content for over 25 founders and executives, driving thousands of new followers and millions of impressions. This involved:
• Creating a workflow to synthesize founder insights and convey their perspective
• Coordinating with clients and our AI-ops team to build out the initial infrastructure (onboarding, production workflow, scheduling and reporting systems)
• Establishing pricing and product fit
• Managing content marketers and freelancers
• Maintaining content calendars, voice and tone guidelines, and quality standards across 10+ customers simultaneously
Currently returning to my hospitality roots by hosting curated dinners and producing video content to explore the future of in-person events and marketing. My goal is to combine my 10 years of content strategy with real-world hospitality to help brands design impactful events and media beyond the written word.
Most recently, I built and ran the LinkedIn Thought Leadership program at Animalz. During my tenure, I established the systems and processes to ideate, draft, and publish thought leadership content for over 25 founders and executives, driving thousands of new followers and millions of impressions. This involved:
• Creating a workflow to synthesize founder insights and convey their perspective
• Coordinating with clients and our AI-ops team to build out the initial infrastructure (onboarding, production workflow, scheduling and reporting systems)
• Establishing pricing and product fit
• Managing content marketers and freelancers
• Maintaining content calendars, voice and tone guidelines, and quality standards across 10+ customers simultaneously
Currently returning to my hospitality roots by hosting curated dinners and producing video content to explore the future of in-person events and marketing. My goal is to combine my 10 years of content strategy with real-world hospitality to help brands design impactful events and media beyond the written word.
