Solomon Shaginyan

P

Partner

May 2026 - Current (2 months)

G

Growth Marketing

Nov 2025 - Current (8 months)

Fractional ad strategy, media buying, and more.

Co-Founder

Paceline Studios

Nov 2025 - Current (8 months)

The creative studio I wish I had as an in-house growth marketer.

G

Growth Marketing

Oct 2025 - Jan 2026 (4 months)

Helped setup and test emerging paid channels. Advised on creative, mobile attribution, measurement, and more.

Director, Growth Marketing

Tilt

Sep 2024 - Nov 2025 (1 year 3 months)

Built the paid media program from the ground up. Managed 8+ channels (Meta app + web, Google UAC, Search, TikTok, Rokt, X, Spotify, Apple) as an IC until I hired a team. Led creative during the rebrand from Empower to Tilt.

Global Paid Media Lead

PayPal

Aug 2023 - Sep 2024 (1 year 2 months)

Led Honey growth + PayPal Acquisition and Engagement marketing. Helped launch PayPal’s largest marketing effort to date.

A

Advisor

Jun 2023 - Jul 2024 (1 year 2 months)

Advised the founders directly when Agentio was just an idea.

Growth Lead, PayPal Honey

PayPal

Jul 2022 - Aug 2023 (1 year 2 months)

Head of Growth, PayPal Honey

PayPal

Jul 2022 - Aug 2023 (1 year 2 months)

Oversaw growth marketing for the entire Honey business. Digital, social, influencer, affiliates, and more. Led team of 6+.

Manager, Growth

Honey

Jan 2020 - Jul 2022 (2 years 7 months)

Joined to manage paid social/digital. Hired a team. Launched creator program for paid ads.

Manager, Growth

PayPal

Jan 2020 - Jul 2022 (2 years 7 months)

Honey Acquisition Lead

Paid Media Specialist, Direct-to-Consumer & Digital Enterprises

NBCUniversal Media LLC

Oct 2018 - Dec 2020 (2 years 3 months)

Paid Media Lead, Direct-to-Consumer & Digital Enterprises

NBCUniversal

Oct 2018 - Jan 2020 (1 year 4 months)

Took all media planning and buying in-house for DreamWorksTV. Launched and managed campaigns for shows on Netflix, partnership with Barbie, and more.

M

Media Analyst

Sep 2017 - Oct 2018 (1 year 2 months)

Managed all things paid social for Zillow Group (Consumer + Premier Agent business).

Digital Marketing Specialist

Biola University

May 2016 - May 2017 (1 year 1 month)

Digital Advertising • created campaigns & ads (Adwords, Bing, Facebook, Instagram, Pandora, Adroll, Marin Software) • collected & analyzed campaign data • proposed campaign improvements • wrote ad/radio copy Web Analytics • scanned & analyzed university websites for insights (Google Analytics) • communicated insights with clear, useful objectives Administrative • drew up, tracked, & organized purchase requisitions • handled confidential survey data • maintained communication with clients

Marketing Consultant

Freelance selfemployed

Jan 2014 - Current (12 years 6 months)

Solomon Shaginyan

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