• 10+ years of experience in Technology, Healthcare, and Financial industries in both B2B and B2C environments.
• Demonstrated ability to conduct quantitative and qualitative analyses; designing research methods to test hypotheses; inspired by the challenge of research and experimentation.
• Expert working with multiple and large data sets from various sources with full ability to write own query to extract, load, transform, and analyze data.
• Dedicated professional; effective working with cross-functional teams by establishing commitments in getting the job done.
Specialties: Specialized Areas: Database Marketing, Direct Marketing, CRM, Lead Generation, Customer Profiling and Segmentation, A/B Testing, Customer Insight and Business Intelligence, Web Analytics, Campaign Management and Campaign Analytics, Product Analytics, Market Research
Tools: Extensive GTM and Marketing Technology experience such as CDP (Segment), Salesforce, Marketo, Tableau, SQL, Google Analytics, MS Excel