Egoitz Larrea

Digital Marketing Director

AirHelp

Dec 2023 - Current (2 years 11 months)

At AirHelp my main focus to creat a marketing strategy that thrives with campaign goals at its core, doing so my responsibilities are as follow:
• Owning the marketing strategy development and execution for the products that allow it to deliver its acquisition and engagement goals – across all marketing channels.
• Successfully aligning with team members to Conceptualise and lead high-impact and innovative campaigns that inspire players globally and shape culture.
• Directly manage individuals and agencies in the areas of product marketing, brand marketing and social media. Indirectly supporting influencer marketing, community management.
• Cross-functional leadership to align and drive marketing initiatives across perfo

Head of Performance Marketing

AirHelp

Mar 2022 - Jan 2024 (1 year 11 months)

Senior Digital Marketing Manager

Suntransfers

Nov 2018 - Apr 2022 (3 years 6 months)

Overall responsibility for the Marketing department, overseeing budgets and providing trading performance.
• Lead a team of 4 paid marketing managers and supported 6 members of the marketing department, delivering a traffic plan across SEM, CRM, Affiliation and Social Media.
• Define a Communications Strategy driving the company towards a successful revenue target goal, building a yearly forecast and marketing campaign plan to support channel growth.
• Grew revenue in the affiliate channel by 45% YoY via CJ and Awin affiliate platforms. Developing a tier based structure as well as incentive and retaining campaigns.
• Launch a 900k subscriber CRM channel, supporting marketing campaigns, delivering segmented campaigns and

Team Lead Digital Marketing

Grupo Planeta

May 2018 - Nov 2018 (7 months)

• Lead a team of 3 accounts who manage the full spectrum of digital marketing channels for the highest grossing Planeta group institution, EAE business school.
• Elaborating lead capture annual and monthly plans, managing advertising budgets of €4M.
• Adapting to changes, meeting targets through out all channels. (SEM, Inbound Marketing, Email Marketing and Affiliate Marketing, SEO).
• Creating an editorial plan, testing lead magnets and supervising quantitative and qualitative results.
• Leading product based projects including mobile site, CRO optimized landing pages and ecommerce improvements which improved web performance.
• Double Click implementation throughout all channels, setting up user touch-points and au

Senior Acquisition Marketing Manager

KAYAK

Apr 2017 - Nov 2017 (8 months)

• Lead a team that strives for excellence and delivers successful high profile marketing strategy campaigns with sizable budgets targeting mainly the US market.
• Redesign and Grow the affiliate channel – Developed a 12 months restructure strategy to build a Global in-house platform for Cheapflights to become competitive on markets where top affiliate networks have not penetrated yet. On stablished markets, targeted top Affiliates offering API, Deep link documentation and embedded feeds on flights, hotels and car rentals, as a result we increased revenue growth by 70%, surpassing set KPIs for 2017.
• PPC Sales & Revenue – Redefined the Cheapflights US Paid search strategy by making the account multilingual, increasing revenue by 4

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Global Publisher Program Manager

momondo

Oct 2014 - Apr 2017 (2 years 7 months)

• Set up and develop a Global white label affiliate platform to provide affiliates with a system where implementation, reporting, accounting and newsletter delivery are actionable to help them reach optimum performance.
• Manage a recruitment team who actively attends affiliate summits, travel blog meet-ups and contacts top bloggers as well as travel content sites to deliver successful business propositions.
• Manage Top Publisher expectations; provide daily support, customer service and strategic advice to clients across a wide array of campaigns
• Stay abreast of Industry wide trends and best practices as they relate to publisher verticals.
• Develop and analyze quarterly forecasting reports to ensure portfolio revenue

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Paid Search Specialist - N. America Market

momondo

Jul 2013 - Oct 2014 (1 year 4 months)

• Being a central point of contact for analytical areas of paid search globally, including assisting with the construction and organisation of reports for all our partners as well as PPC.
• Monitoring PPC efficiency and highlight key areas of development - daily campaign analysis and producing recommendations/plan of action. As well as Keyword Research – thinking laterally and creatively to produce keywords for campaigns.
• Ad assessment: optimisation and testing of ad copy.
• Maintaining an in-depth awareness of competitor activity across all markets for PPC as well as affiliate marketing by assisting Cheapflights partners & affiliate on expansion.
• Liaise with the SEO team & understand the gaps in the markets where pa

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Online Marketing Executive - Spanish Market

TripAdvisor Rentals

Sep 2011 - Jul 2013 (1 year 11 months)

Working on the performance of the Spanish website at HouseTrip; planning, implementing, analysing, developing and optimising HouseTrip’s Guest digital marketing campaigns.
• Focusing on HouseTrip’s paid search, display and remarketing activities based on the business’s guest acquisition and conversion targets and the performance marketing strategy.
• Provide actionable insights and recommendations on how to improve performance for these channels by testing, improving QS and expending the account.
• SEM analysis and reporting; use of Google Analytics, Google Adwords/Editor, Pentaho, Marin, Kenshoo and excellent excel skills are required.

SEO Consultant

Demg International

Jul 2010 - Aug 2011 (1 year 2 months)

• Reporting in monthly basis of possible visual changes that their website needs.
• Using Google analytics (onsite), analyse the best possible performance of the website, including possible new target audience, effectiveness of the click path a user goes through and which hits they make.
• Developing a SEO strategy for them to ascend their website to a higher ranking in various search engines through registration, creating valuable links, joining social networks and related articles among others.

Market Research assistant

Market Probe

Jan 2009 - Jun 2010 (1 year 6 months)

Market Probe’s research team is tasked with analyzing the customers’ behaviour towards the clients’ products and services. Work with the Spain and South America markets.
• Developing and using primary research methods to acquire extensive information for precise reports to be made.
• Co-writing the primary research questions, to use as little time as possible and gain efficiency.
• Assisting project managers understanding the different customer behaviours toward the customers’ brands.
• Provided support to the business Development, Marketing and Customer analyst team.

Event Supervisor

Searcys

Jul 2008 - Dec 2009 (1 year 6 months)

Searcy’s is a quality driven event organizer company. The venue we created the events in was Vintners Hall, most of the events were wine or corporate related and it’s owned by the Worshipful Company of Vintners.
• Creating a relationship and understanding between customers and the catering team.
• Manage and coordinate the events to ensure the services provided exceeded the customer expectations and meet company’s standards.
• Reduced production cost by %9 through competitive source of staff agencies, waiters and sommeliers.
• Increased demand on the venue by %10 when the crisis hit through improved quality and work on the word of mouth marketing strategy.

Web Analyst

Google

Mar 2007 - Apr 2008 (1 year 2 months)

Leading American company which created the worlds most used web browser engine. The Spanish and Basque speaking team was managed from Spain.
• Analyze and evaluated data for a better understanding of the algorithms that translate into the relationship between the customers written queries and the engines answers.
• Worked closely with customers and sometimes went the extra mile, contacting them in order to help them improve their website. Thanks to that, customers embraced the brand, and created loyalty.
• Improved performance margin and got recruited by the Basque language team in order to collaborate with both.

Development Management Systems (DMS) Project Engineer

IBM

Jun 2006 - Jan 2007 (8 months)

Project based temporary work as a team member handling various desktop faults at the clients’ site and resolving them by ensuring IBM’s service quality and maintaining a good client relationship. Participated in the achievement of increased customer loyalty for IBM through finishing the assignments before the anticipated deadlines and delivering the commitment of IBM for its customers.

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Helpdesk Support

Providence Everett Medical Hospital

Aug 2004 - Aug 2005 (1 year 1 month)

Provided IT technical support for internal departments. Responsibilities included: installation of software and hardware at the clients’ site as well as training them on various applications.

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Egoitz Larrea

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