Pranas Softeta
About
Detail
CEO
Lithuania
Résumé
Jobs
verified_user
0% verified
Chief Executive OfficerSoftetaSep 2020 - Current (6 years 1 month)A custom development company that provides cost-effective web and mobile software solutions that help start-ups, medium-sized and large companies achieve sustainable growth.- Marketing DirectorAXIS TechMar 2018 - Sep 2020 (2 years 7 months)• Overseeing the marketing, communications and public relations operations within the
organization
• Identifying revenue opportunities within established customer base and managing consistent
growth by securing new leads
• Competitor research and monitoring
• Developing pricing strategies to maximize profit and market share
• Building brand awareness and positioning
• Developing budgets and finance (ROI and P&L projections)
• Providing market research, forecasts, competitive analyses, campaign results, and consumer
trends
• Developing necessary contacts with partners, customers, industry
associations and to achieve agreed objectives - Marketing Development Manager Baltics (Estonia, Latvia, Lithuania)Schneider ElectricJul 2015 - Mar 2018 (2 years 9 months)• Development and implementation of the annual marketing plan for the Baltic countries
• Management of the marketing budget for the Baltic countries
• Overseeing implementation of the Marketing strategy (campaigns, events, digital marketing, and PR)
• Guiding the day to day activities of the Baltic countries‘ marketing team (maintaining of marketing staff)
• Working closely with the Sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Undertaking continuous analysis of competitive environment and consumer trends - Marketing Business PartnerSchneider Electric LietuvaMar 2012 - Jul 2015 (3 years 5 months)• Maintaining necessary contacts with major suppliers, customers, industry associations and government representatives to achieve agreed objectives
• Developing and delivering an effective and insightful multi-channel marketing plan for Schneider Electric Lithuania to drive revenues and profit in line with agreed targets
• Working closely with sales team in finding new prospects
• Arranging the workshops, events, exhibitions for the end users, distributors, panel builder specifiers, architects, designers, local authorities, construction companies
• Aligning all marketing activities with the Schneider Electric Lithuania Business plan
• Forecasting sales targets.
• Measuring the impact of all Schneider Electric L - Product ManagerOmnitel part of TeliaSonera groupOct 2008 - Mar 2012 (3 years 6 months)• Preparing, reviewing, justifying, and presenting service and product portfolio budgets
• Overseeing teams of projects
• Providing regular and accurate budget reports
• Price setting
• Forecasting and analyzing trends
• Comparing actual performance vs budget plan and justification of variances
• Monitoring budget execution
• Developing budget and funding models
• Developing, executing, managing customer loyalty and cost saving initiatives to enhance the customer experience across all touch points
• Evaluate the performance of initiatives including on-going review of campaigns and trends
• Screening new product ideas
• Planning the product development lifecycle
• Communication with - Content services managerOmnitel part of TeliaSonera groupOct 2007 - Oct 2008 (1 year 1 month)• Supervising the day-to-day operations of the team
• Price setting
• Content services portfolio Management
• Carrying out branding activities and campaigns
• 7Q planning
• Business analysis - Marketing Project ManagerOmnitel part of TeliaSonera groupJun 2006 - Oct 2007 (1 year 5 months)
- Project ManagerOmnitel part of TeliaSonera groupFeb 2004 - Jun 2006 (2 years 5 months)
Education
verified_user
0% verified
- HHockey PunksHockey Punks
- SBusiness Acumen Certificate programSwedish School of Economics and Business Administration Finland and IFL at Stockholm School of EconJan 2008 - Jan 2009 (1 year 1 month)
- IT/IP Business Competence Development ProgrammeKTH Royal Institute of TechnologyJan 2007 - Jan 2008 (1 year 1 month)
- Master, Business ManagementVilniaus universitetas Vilnius UniversityJan 2004 - Jan 2006 (2 years 1 month)
- Bachelor, Business ManagementVilniaus universitetas Vilnius UniversityJan 2000 - Jan 2004 (4 years 1 month)