Divij Khanna
About
Detail
Founder @ Hype Lab Media | Personal Branding | Creating Narratives & Perception for D2C Founders, Investors and Creators. Actively Hiring.
Delhi, India
Résumé
Jobs
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FounderHype Lab MediaFeb 2025 - Current (1 year 6 months)- Content Operations ConsultantDevCommXJan 2025 - Apr 2025 (4 months)• Spearheaded end-to-end content strategy across LinkedIn and other key social platforms to drive engagement and brand recall. • Implemented a dual approach to SEO—programmatic and traditional—to consistently scale web traffic and content discoverability. • Built and optimized engagement pipelines, resulting in stronger community interactions and sustained growth. • Merged data-driven insights, trend analysis, and storytelling to boost content performance and relevance. • Amplified creator visibility through platform-specific content optimization and algorithm alignment. • Led internal workshops to streamline content systems, establish publishing SOPs, and upskill team members on effective design frameworks.
- Marketing AssociateImpulsive WebOct 2024 - Jan 2025 (4 months)• Executed targeted email and LinkedIn marketing campaigns to drive qualified B2B leads and client engagement. • Enhanced organic visibility through on-page SEO improvements and keyword-aligned content strategies. • Conducted in-depth performance audits, delivering actionable recommendations to boost campaign ROI. • Collaborated closely with design and development teams to align messaging, creative assets, and technical execution. • Analyzed competitor outreach flows to sharpen Impulsive Web’s positioning and refine its outreach funnel. • Took initiative in optimizing LinkedIn profiles and crafting conversion-driven outreach templates for client acquisition.
- Growth MarketerCarsFeb 2024 - Jun 2024 (5 months)• Zero-Cost Growth Initiatives: Drove initiatives that secured strategic partnerships and generated a robust monthly lead flow without additional costs. • Procurement and Listings: Procured nearly 150 cars within a short timeframe and successfully listed over 500 cars on various channels. • Meta Advertising: Led and coordinated a team in developing meta advertising strategies for car sales in the UAE market. • Cross-Functional Coordination: Worked closely with Product, Business Intelligence, Performance Marketing, Customer Success, and Operations teams to ensure smooth process flow and optimized ad performance. • Training and Collaboration: Provided training to team members, fostered collaboration, and aligned strategies with business goals
- PSocial Media ManagerPart Time FreelancingJun 2022 - Dec 2023 (1 year 7 months)
Education
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- Bachelor of Business Administration - BBA, Business Administration and Management, GeneralChandigarh universityJan 2021 - Dec 2024 (4 years)
- Vivekanand SchoolVivekanand School