Claire Ensor
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Vice President, Social at Publicis Media
Atlanta, Georgia, United States
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Résumé
Jobs
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- PVice PresidentPublicis Media UNITCJun 2023 - Current (3 years 4 months)VP, Director of Paid Social with Global touch points on Marriott and Spotify Power of One teams
- PMedia DirectorPublicis Media UNITCDec 2021 - Jun 2023 (1 year 7 months)Global Paid Social Director for Marriott International
UNIT3C team lead supporting VPs and EVP daily with staffing, team structure enhancements and overall growth of the talent. Global Lead for social planning and buying teams activating campaigns across clients with a focus on the Marriott account and within the Power of One Global M1M team. Recruited and currently developing talent across 10+ team members within planning, buying/activation, and analytics for all paid social.
● Collaborate within a cross-functional team to execute an array of national plans as a steward of $55MM+ across social channels driving lift in awareness, increased bookings and repeat customers
● Cater to many brand managers and stakeholders within t - PAssociate Media DirectorPublicis Media UNITCApr 2020 - Dec 2021 (1 year 9 months)Leadership of planning and buying teams activating paid social campaigns across a number of UNIT3C clients. Paid Social thought leadership on year long approaches and optimizations throughout relative fiscal years. New Business pitch team for UNIT3C as well as vast onboarding knowledge and experience for new clients and sister agency support.
JM Smucker Company - Pet Brands (Jan 2019-Dec 2021)
- Milk-Bone
- Nutrish by Rachael Ray
- Meow Mix
- Pup-peroni
- Nature's Recipe
American Girl (Jan 2021-Feb 2022)
- AG Historical & GOTY Dolls
- Bitty Baby
- Apparel lines for girls & dolls
Discover Financial Services (2020)
- Discover Card, Big10 Card, NHL Card
- Dis - PMedia SupervisorPublicis Media UNITCAug 2018 - Apr 2020 (1 year 9 months)Leadership of planning and buying teams activating paid social campaigns across a number of UNIT3C clients. Paid Social thought leadership on year long approaches and optimizations throughout relative fiscal years.
JM Smucker Company - Pet Brands (Jan 2019-Dec 2021)
- Milk-Bone
- Nutrish by Rachael Ray
- Meow Mix
- Pup-peroni
- Natural Balance
- Nature's Recipe
Discover Financial Services (September 2019-December 2020)
- Discover Card, Big10 Card, NHL Card
- Discover Global Network
- Diner's Club International
- Deposits/Debit
Singapore Tourism Board (2017-April 2020)
Simon Property Group (2018-April 2020)
- Malls, Mills and Premium Outlets - PMedia PlannerPublicis Media UNITCJan 2017 - Aug 2018 (1 year 8 months)Aided in establishing UNIT3C, the social media center of excellence based in Atlanta and built a business model to service all Publicis agencies.
Onboarded and audited SIMON Malls as a new UNIT3C client to help establish their social media strategy and evolved their buying and planning practices to become more efficient and effective in driving store visitation.
Social Media Consultant for Moxie Brands
Paid Social Strategy for Singapore Tourism Board 
Media PlannerMoxieJan 2017 - Nov 2017 (11 months)Chick-fil-A Media Planner
Launch and support the incredibly successful CFA One mobile app, driving downloads and re-engagements across all social channels
Support a cross-functional team of Analytics, Strategy, Account Management, and Creative with Media expertise to develop and implement a re-engagement strategic approach
Maintain campaign budgets in excess of $16MM annually across multiple initiatives and budget sources
Maintain Chick-fil-A's presence across all social channels and work in conjunction with creative agencies and clients to ensure timely executions
Analyze new product offerings across all social channels to provide strategic recommendations
Negotiate and execute first to market opportunities- Assistant Media PlannerMoxieJul 2015 - Dec 2016 (1 year 6 months)AMP for Paid Social Media on the Chick-fil-A team (April 2016-December 2016)
AMP for Paid Social on the VM1 team (July 2015 - April 2016)
Sole client was Verizon Wireless and FiOS - PAssociate Media PlannerPublicis Media UNITCJul 2015 - Dec 2016 (1 year 6 months)Moxie employee
- Lead eCommerce InternKendra ScottSep 2014 - May 2015 (9 months)Managed Kendra Scott website's SEO, SEM, GoogleAdWords and GoogleAnalytics
Trained in Magento for website management, product merchandising, meta descriptions, tagging
Aided the Influencer Marketing and CRM team to expand engagement and repeat customers - SDigital Account InternSagepath IncMay 2013 - Dec 2013 (8 months)Brought on to the team as a client facing intern. Worked on digital ad strategies for major clients as well as providing creative briefs. Worked mainly account side, with some production on creative side (i.e. Powerpoint).
Worked with major clients - The Coca-Cola Company, Napa Auto Parts, The Home Depot, Lululemon, McCain - PIntern and Auction Co-ChairPro Players FoundationJan 2013 - Nov 2013 (11 months)Auction Co-Chair for the Second Annual Flavors of Austin Auction hosted by Earl Campbell and the Pro Players Foundation with proceeds to the National MS Society
Education
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- Bachelor's Degree, Advertising: TexasMedia, Global Business Foundations Certificate & Art History MinorThe University of Texas at AustinJan 2011 - Jan 2015 (4 years 1 month)
Projects (professional or personal)
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Awards
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- SShorty Award: Strategy & Engagement - Customer ServiceShorty Social Media AwardsApr 2017
- Certificate of CompletionIAASMar 2017
- DBest Social Good Campaign: GCCA #WeStandTogetherDigiday AwardsNov 2016Awarding the best campaign to build awareness, drive donations or promote social good.
- SShorty Award: BEST INFLUENCER & CELEBRITY MUSICAL.LY (now TikTok) CAMPAIGNShorty Social Media AwardsJan 2016Finalist for the award that honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for musical.ly.