Melody Lin

Senior Salesforce Administrator

AlphaSense

Dec 2025 - Current (11 months)

Senior Salesforce Administrator

Orchard

Jan 2022 - Dec 2025 (4 years)

• Designed and implemented advanced and complex business processes using Salesforce Flow, integrated with Slack and Zapier to support cross-departmental automation.
• Managed and maintained multiple third-party integrations, including Distribution Engine, Dialpad CTI, and various AppExchange packages.
• Partnered with engineering to transition to Dialpad API, overseeing integration planning, testing, and deployment as project lead.
• Executed full software development lifecycle activities: planning, design, testing, release management, and post-release support.
• Served as team lead, collaborating with stakeholders to gather business requirements, define technical scope, and manage sprint planning and delivery.

Salesforce Administrator

Orchard

Mar 2021 - Jan 2022 (11 months)

Salesforce Administrator

Vroom

Mar 2020 - Mar 2021 (1 year 1 month)

• Configured and implemented business requests from business analysts and stakeholder acceptance.
• Responsible for managing the Zendesk migration and Service Cloud implementation.
• Worked within the agile process and deployed changes via version control repository.
• Led the QA team to manage smoke tests and regression tests.
• Assisted architects to resolve triage tickets or to provide the initial investigation.
• Expanded a skill to Apex code, trigger, and unit test through self-learning.

Operations Process Manager (Salesforce)

Pegasus Solutions

Feb 2019 - Mar 2020 (1 year 2 months)

• Led the design, test, and deployment of business process management within the organizational hierarchy with the goal of enhancing process effectiveness.
• Managed the end-to-end development workflow of Salesforce Sales Cloud, Service Cloud and Communities in a Lightning environment.
• Worked closely with the external service providers, including implementation teams, consultants, and third party integrations.
• Led the Travel Tripper/ Pegasus M&A (Merger and Acquisition) CRM migration project, from the Dynamics platform to Salesforce with re-configurations, data mappings, and migration plans.

T

Operations Specialist

Travel Tripper

Mar 2017 - Oct 2019 (2 years 8 months)

• Set up and streamlined multiple processes across departments, such as system outage process, client service support, sales stage cycles.
• Planned and managed the integration of several third party products including Jira, Hubspot, Talkdesk CTI with the Salesforce platform.
• Led work sessions to gather information of current and future state processes/ use cases, and provide SOP/ training to the team.
• Managed and expanded the Salesforce user capacity to several hundred active users.
• Verified and consolidated client invoices to determine operating revenue metrics.

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SEM Specialist

Travel Tripper

Jan 2016 - Mar 2017 (1 year 3 months)

• Managed and monitored digital marketing campaigns, including Meta Search Advertising, Display Ads, and Paid Search (Google AdWords, Bing Ads).
• Analyzed and generated monthly reports to more than 50 accounts.
• Maintained and optimized search ranking and bids within monthly budget to deliver targeted Return on Advertising Spending (ROAS).
• Integrated multiple accounts’ marketing budgets into one area to track invoice, budget, and spend.

I

Marketing Analyst

ILUV Creative Technology

Sep 2012 - Jan 2016 (3 years 5 months)

• Managed and developed online advertisement, marketing strategy, and cross- channel social media campaigns through Facebook, Twitter, Pinterest, Instagram, Google+, Fancy, and LinkedIn.
• Monitored and analyzed the e-commerce performance of the website, Amazon.com and Amaozon.cn. Familiar with Google Analytics, Google AdWords, Webmaster Tools, and SEO/SEM.
• Generated, analyzed, and reported more than 50 market research reports of the mobile accessories industry to support product development.
• Managed the public relationship with major media, a

M

Marketing Intern

Jun 2012 - Aug 2012 (3 months)

• Arranged the summer event of NYC Scanvenger Hunt, attract 100 people to participate, and increase Facebook total Likes more than 30%, compared to the previous month
• Researched market trends of mobile accessory industry, produce more than 10 brief reports, and develop the series of retailer research metrics.
• Established and maintained media samples display with more than 100 products.

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Research Intern

Jan 2012 - Jun 2012 (6 months)

• Researched and gathered information relating to Alternative Fuel Vehicles (AFVs), and submitted more than 30 news review for the quarterly publication- AFV Insider.
• Took in charge of whole marketing department, developed e-mail marketing along with more than 300 potential subscribers through Constant Contact, bringing brand awareness through Google AdWords and LinkedIn.
• Evaluated, recommended, and implemented options that improve sales performance and business development.

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Market Researcher

May 2011 - Aug 2011 (4 months)

• Identified, indexed, and profiled over 1000 CleanTech companies, organizations, and events in New York State.
• Worked closely with Advisory Board to provide administration support, to coordinate meetings, and to oversee the marketing and recruitment of new members.
• Assisted in marketing the 2011 Advanced Energy Conference through cold calls and Constant Contact e-mail marketing.

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Marketing Intern

Graduation Program in Public Health at Stony Brook University

Feb 2011 - May 2011 (4 months)

• Consulted adjustments of the departmental website, branding of logo, designs of flyers.
• Launched, designed, and published the electronic Fall 2011 alumni newsletter.
• Utilized social media marketing with Facebook, LinkedIn, and Google Sites increasing 30 members and created admission data base through Survey Monkey.

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Research Analyst

Birmingham Investment Management

Jun 2007 - Jun 2008 (1 year 1 month)

• Analyzed supply chains, market data, and trends of three professional domains: Network Communication, Surveillance, and Industrial Personal Computer.
• Assisted manager in developing an investment strategy: arranged financial data, estimated earnings per share, and evaluated profitability of companies.
• Responsible for the production of 2 industrial reports and 15 company reports.
• Wrote daily reports and comments to global economy, domestic economy, and industry development based on micro- and macro- economic perspectives.

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Melody Lin

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