Glenn Holford
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Founder and Principal Consultant @ Force Delta | Revenue Operations Architect
Washington, District of Columbia, United States
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RevOps ArchitectGo NimblyJun 2025 - Jul 2026 (1 year 2 months)- Co-Founder | Principal ArchitectForce DeltaAug 2022 - Current (4 years)I founded Force Delta to help B2B companies build smarter, cleaner, and more scalable revenue operations. As principal consultant, I lead both strategic design and hands-on execution across CRM, MAP, forecasting, and GTM process architecture. Since launch, I’ve partnered with SaaS, financial, and public-sector organizations to solve RevOps challenges across people, process, and platforms.
- Sales & Marketing OperationsMaravai LifeSciencesJun 2019 - Apr 2025 (5 years 11 months)RevOps leader managing GTM systems across six business units, supporting $2B+ in pipeline through Salesforce, CPQ, Marketing Cloud, NetSuite, and Tableau. Owned GTM system strategy, pipeline analytics, forecasting models, and cross-functional reporting from day one.
- Salesforce Lead AdminCiscoJun 2013 - Sep 2018 (5 years 4 months)Owned global CRM and marketing systems for Sourcefire (acquired by Cisco), supporting hundreds of users across Sales, Marketing, and Commercial Ops.