Santa Leblebicioğlu

Santa Leblebicioğlu

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Senior PPC/SEM Specialist @ Lodgify | Performance Marketing, Digital Campaigns, PPC, Google Ads, Meta Ads, Advanced Google Analytics
Latvia

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Résumé


Jobs verified_user 0% verified
  • Lodgify
    Senior PPC/SEM Specialist
    Lodgify
    Jun 2024 - Current (2 years 4 months)
    • Google Ads optimization: Lead generation, ad copy, landing pages, and bidding strategies
    • META Ads optimization: Ad creation, audience targeting, and budget management
    • Campaign restructuring: Improving Keyword Quality Score and ad relevance
    • PPC landing page optimization
    • Smart bidding implementation: Lead quality enhancement and cost efficiency
    • Remarketing strategies
    • Audience segmentation
    • Multi-channel marketing strategies
    • Performance tracking: Data analysis using GA4, HubSpot, and Tableau for optimization
    • Brand visibility improvement
    • AI tools for decision-making: Campaign optimization and ROI maximization Show less
  • S
    Senior SEM/SEA Manager
    May 2021 - Feb 2025 (3 years 10 months)
    • Google Ads optimization: CRO, ad copy, remarketing, and competitive analysis
    • META Ads optimization: Positioning, scheduling, and targeting
    • Microsoft Ads management: Budget, extensions, and quality score
    • Performance strategy: Audience segmentation, dynamic remarketing, and ad placement
    • Audience segmentation for targeted campaign optimization
    • Analytics-driven goal achievement: Data analytics and structured ad groups
    • Compelling ad creation: Collaboration and dynamic remarketing
    • KPI tracking: Performance analysis and reporting
    • Continuous optimization: A/B testing, ad group structuring, and negative keyword management
    • AI integration for growth: Audience segmentation and ad extensio
  • S
    Search Engine Marketing Manager
    Mar 2021 - May 2021 (3 months)
    • Google Ads campaigns management
    • Manual bidding strategies utilization and keyword optimization
  • F
    Foreign Markets Marketing Specialist
    Sep 2018 - Sep 2020 (2 years 1 month)
    • Administration of global marketing initiatives and implementation of GTM strategies for brand expansion
    • Website content, social media, and advertising campaigns managementfor drive engagement and increase of ROI
    • Google Ads optimization to drive targeted traffic, enhancing visibility and conversion rates
    • Cordination of cross-platform media campaigns for consistent brand messaging and broader reach, utilizing market research insights
    • Establishment of strategic partnerships to amplify brand presence, resulting in market growth and increased market share among various markets
    • Overseer of video and visual content creation for brand integrity and impactful storytelling. (Industrial photo and video shootings)
  • E
    Export Representative
    Sep 2013 - Feb 2020 (6 years 6 months)
    • Market research analysis for determining customer needs and preferences
    • Development of sales strategies with managers to achieve targets
    • Management of product availability and optimization of sales processes
    • Monitoring of market trends and competitor strategies
    • Establishing and nurturing professional client relationships
    • Analysis of vendor requirements and maintainance of databases
  • N
    Sales And Marketing Associate
    NMS Grupa Sia
    Sep 2008 - Nov 2011 (3 years 3 months)
    • Product Range Optimization
    • Cultivation of Relationships with Manufacturers, Suppliers, and Clients
    • Sales Project Coordination and Management
    • Routine Report Generation and Sales Performance Monitoring
    • Oversight of Marketing Initiatives
    • Guidance of marketing activities
    • Impact Assessment of Marketing Campaigns
    • Technical Specification Development and Documentation for Public Tenders
Education verified_user 0% verified
  • RISEBA University
    bachelor, master, MBA, Master of Business Administration (M.B.A.), Business Administration and Management, General
    RISEBA University
    Jan 2007 - Jan 2009 (2 years 1 month)
  • R
    bachelor, Bachelor's degree, Telecommunications Engineering
    Rigas Tehniska Universitate
    Jan 2004 - Jan 2007 (3 years 1 month)
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