Ayerim Herrera

Social Media Manager Latam

Airalo

Jul 2024 - Current (1 year 11 months)

Social Media Manager LatAm

Indrive

Oct 2020 - Jul 2024 (3 years 10 months)

Built targeted marketing campaign strategies. Project management on marketing campaigns across various marketing channels and not only for Social Media. Lead and collaborated with cross functional in-house teams and agencies to implement brand-building strategies and regional marketing campaigns Strong skills on business data analysis for growth strategies, Increased 40% engagement rate through compelling content and specific marketing campaigns. Effectively managed the SMM Latam budget.

Digital Marketing Specialist

Kiwilimon

Jun 2019 - Aug 2019 (3 months)

-Created engaging content for the Latino and Hispanic market for the B2B and D2C channels. -Designed content brief for the designer team to execute. -Managed the content postings -Analized content performance. -Performed social media listening. -Executed benchmarking intelligence reports. -Followed Google Adwords performance. -Complied Scorecard reports. -Accomplished branded campaigns reports.

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Digital Marketing Team Lead

TMC Marketing Agency

May 2018 - Oct 2020 (2 years 6 months)

Created effective social media strategies to boost brand visibility and engagement increasing 60% engagement through specific campaigns. Produced and curated engaging content, led a high performance creative team, structured the social media influencers campaigns, ensured performance through tools like Google Analytics. Managed junior team members enhancing team performance, this helped to increase 30% the agency’s operational efficiency and retain customers.

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Marketing Coordinator

TMC Marketing Agency

Apr 2016 - May 2018 (2 years 2 months)

Developed strategies for B2B, B2C, and D2C audiences, including content aligned with marketing plans. Produced compelling text, images, and videos for social profiles, managed campaign budgets, and optimized performance. Coordinated marketing projects. Increased 40% results of targeted marketing campaigns. Hired marketing team members and help structuring marketing processes fostering a team work culture increasing team performance by 20%.

Business Cost Process Analyst

Mattel Inc

Mar 2015 - Apr 2016 (1 year 2 months)

Analyzed relevant financial data to gain insights into process performance, trends, and potential areas of optimization Assessed existing business processes to identify inefficiencies, bottlenecks, and areas for improvement. Reconciled inventory amounts to balance sheet and provided cost analysis.

Business Process Analyst

Grupo Bimbo

Jun 2012 - Mar 2015 (2 years 10 months)

• Managed teams when building and coordinating processes restructuring. -Analized business processes to identify thise that could be automated. - Automated business processes, such as invoicing, sales orders, accounting reconciliation, data entry, system queries through ACL and Advanced Excel. I improved team productivity by 70% through redesign processes and reduce time executing them.

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