Julie Steven

I build marketing organizations that turn complex business strategies into clear market positioning, stronger customer demand and sustainable revenue growth. As a B2B SaaS marketing executive, I lead across go-to-market strategy, product marketing, demand generation, lifecycle growth, brand and marketing operations. My experience includes building marketing functions from the ground up, modernizing underdeveloped programs and creating scalable growth engines across multi-product businesses and acquired software portfolios. My role extends well beyond marketing execution. I partner with executive leaders across Product, Sales, Customer Success, RevOps and Operations to shape business priorities, commercialize products and align teams around a shared path to growth. I bring structure to complex environments—clarifying the ideal customer, sharpening positioning, strengthening sales handoffs and creating the operating discipline required to move from strategy to measurable results. Throughout my career, I have led: Portfolio and business-unit go-to-market strategy Product positioning, commercialization and launch readiness Integrated demand generation, ABM and lifecycle marketing Brand transformation, acquisition integration and market expansion Marketing operations, attribution and performance management Strategic planning, executive operating cadences and organizational change My background spans B2B SaaS, technology, healthcare, medical devices, telecommunications, financial services and consumer brands. Experience on both the corporate and agency sides has shaped how I lead: I understand how to set the strategy, earn executive alignment and translate that direction into work teams can execute. I am known as a collaborative and supportive leader who sets clear expectations, develops strong teams and creates accountability without losing creativity or momentum. I ask thoughtful questions, challenge assumptions and use customer and performance insights to help organizations make better decisions. I do my best work in businesses where marketing is expected to be more than a service function—where it is a strategic partner in defining the market, shaping the customer experience and driving the company’s next stage of growth. Areas of expertise: B2B SaaS | Go-to-Market Strategy | Product Marketing | Demand Generation | Lifecycle Growth | Brand Strategy | Marketing Operations | Commercialization | Executive Leadership | Organizational Transformation