Christopher Young

Co-Founder, Marketing & Brand Strategy

The Nervous System

Feb 2026 - Current (8 months)

Co-founded and lead brand and marketing strategy for a startup launch, building brand identity and go-to-market positioning from the ground up while conducting an active executive search.

- Developed brand architecture, positioning, and visual identity for launch
- Built the marketing and go-to-market foundation supporting the company's initial growth phase

Chief Commercial Officer

AIM Smarter

Feb 2026 - May 2026 (4 months)

Engaged for a defined-term, full-time retained engagement to lead a commercial realignment and international integration framework, aligning US operations with global parent-company standards.

- Led AIM's strategic corporate rebrand and re-engineered core sales pipelines
- Conducted a full sales and marketing organizational assessment
- Partnered with technical teams to scope a next-generation AI platform
- Delivered the formal annual sales plan establishing revenue targets and pipeline metrics

Executive Vice President - Enterprise Sales and Marketing

Sensaria

Feb 2025 - Jan 2026 (1 year)

Promoted to lead Sensaria's full commercial transformation, unifying Sales, Marketing, CX, Partnerships, and Revenue Operations into one operating engine.

- Built and led a 38-person global organization across 250+ B2B accounts, including Walmart, Shutterfly, FYUL, CVS Caremark, and Cimpress
- Developed 10 direct reports into a high-performing executive bench
- Improved gross margin from 38% to 42.5% via a new pricing model and renegotiated payment terms
- Redesigned a legacy division into an AI content program that won a $5.5M contract with The Venetian Resort
- Directed the full corporate rebrand and established Board-level performance frameworks
- Directed development of a self-serve API connecting 2

Senior Vice President of Sales and Marketing

Sensaria

Jan 2024 - Feb 2025 (1 year 2 months)

Rebuilt Sensaria's global sales ecosystem into a single high-performance commercial organization.

- Scaled enterprise revenue from $84M to $98M (+17%) in 24 months without margin dilution
- Penetrated high-value verticals (hospitality, retail, commercial design) to secure net-new enterprise accounts
- Deployed Salesforce and Monday.com to improve forecast accuracy and compress deal cycles
- Secured and scaled partnerships with Walmart, Printify, and Shutterfly

Vice President of Sales - Sensaria + JONDO + Bay Photo + The World Art Group

Sensaria

Nov 2022 - Feb 2024 (1 year 4 months)

Built enterprise sales across a newly combined four-brand platform (Sensaria, JONDO, Bay Photo, World Art Group).

- Unified three acquired brands into a single commercial strategy, eliminating channel conflict
- Built pipeline governance and forecast discipline from scratch
- Opened net-new enterprise verticals including hospitality, retail, and commercial design that drove 17% revenue growth in the following period

Enterprise Business Development & Marketing - JONDO

Sensaria

Jan 2022 - Nov 2022 (11 months)

Designed and executed global go-to-market strategy for JONDO's digital art product line from a standing start.

- Unlocked $13M net-new revenue in Year 1 via new enterprise channels and a self-service ordering portal
- Built the partnership pipeline that directly contributed to the Sensaria acquisition

Director of Sales - Artistree

The Michaels Companies Inc

Jul 2020 - Jan 2022 (1 year 7 months)

North America's largest arts and crafts retailer: 1,200+ stores, $5.5B+ omnichannel footprint. Promoted 5 times in 14 years: Store Operations & Strategy → Marketing → Communications → Sales & P&L Leadership.

Appointed by executive leadership to drive two high-stakes corporate transformations during a pivotal private equity transition.

- Converted Michaels' legacy internal manufacturing arm (Artistree) into a frontline B2B revenue engine, driving 133% YoY growth
- Secured landmark contracts with Wayfair, Minted, Shutterfly, and Disney
- Concurrently served as Project Director for the corporate HQ relocation, executing a 60% real estate footprint reduction with zero business interruption

Director of Sales - Darice

The Michaels Companies Inc

Apr 2019 - Jul 2020 (1 year 4 months)

Darice is a Michaels Stores Company – Trusted CPG Manufacturer of Art & Craft Supplies

Led P&L and commercial strategy for Michaels' wholesale manufacturing arm (Darice), a trusted CPG manufacturer of art and craft supplies.

- Delivered +20% division profitability in 12 months by penetrating Dollar Store, Home Improvement, and Subscription channels
- Directed $33M in wholesale trade negotiations, expanding North American distribution
- Partnered directly with top-tier national accounts to co-create custom product development strategies

Director Communications

The Michaels Companies Inc

Sep 2015 - Apr 2019 (3 years 8 months)

Responsible for global communications strategy for 45,000 team members across a $5.5B enterprise.

- Built the enterprise-wide communication strategy, partnering directly with the CEO on executive communications and with the Board on strategy and messaging
- Provided direct support to Investor Relations on corporate messaging and reporting
- Planned and led corporate and field leadership meetings 3-4 times annually and managed company-wide calls
- Served as IT/Tech lead for major initiatives, including a centralized financial reporting dashboard and online education/task management system
- Scaled the Training Store program across 1,250 locations, training 850-1,000 managers annually
- Led philanthropic st

Director Marketing

The Michaels Companies Inc

Jan 2012 - Sep 2015 (3 years 9 months)

Directed enterprise marketing strategy with a $168M+ marketing budget, leading the corporate transition from legacy print advertising toward high-growth digital, experiential, and entertainment-driven media channels.

- Renegotiated annual media contracts to save $16.8M, then reallocated those savings to fund net-new digital, CRM, and entertainment-focused customer data acquisition platforms
- Orchestrated high-visibility integrations with Martha Stewart, Cake Boss, DreamWorks, Disney, and Access Hollywood, including in-store product lines and branded events
- Launched the Kids Club, Birthday, and Classroom experiential programs, and designed and scaled the Michaels Mobile Craft Tour, generating 34M+ media impressions an

Director Store Operations/Strategy

The Michaels Companies Inc

Jan 2008 - Jan 2012 (4 years 1 month)

Led field and store operations for the Los Angeles market for two years, propelling the region from bottom 10% to top 2% of corporate profitability chain-wide. Promoted into a Director, Strategy role based on that performance.

- Redesigned the store staffing and management matrix for 1,200+ retail locations, cutting legacy labor costs and reducing redundancies while lifting customer satisfaction scores
- Hand-picked and led a 150-person cross-functional strategy team, spanning field leaders and support center executives, to design and test the "Store of the Future" operating concept
- Built the strategic rollout materials, localized playbooks, and implementation frameworks for standardized deployment across the entire N

District Sales Director

CVSPharmacy

Feb 2006 - Jan 2008 (2 years)

Retained to drive operational excellence, market-share expansion, and revenue performance for a high-volume, 24-32-store retail and pharmacy network commanding $110M+ in annual revenue accountability.

- Orchestrated front-store and pharmacy operations across the market footprint, leading and developing a workforce of 450+ cross-functional team members
- Engineered localized promotional and operational strategies to deliver multiple consecutive years of positive sales comps, routinely outpacing internal benchmarks
- Architected regional revenue objectives and expense budgets, driving top-line growth while mitigating sales costs and operational shrink
- Cultivated a high-performance service culture across all store f

District Director

OfficeMax

Feb 1998 - Feb 2006 (8 years 1 month)

Appointed to spearhead multi-unit retail operations and outside B2B sales teams across high-growth Florida and Texas markets.

- Led daily store operations and a dedicated outside sales force spanning 17+ locations and 650+ team members
- Piloted and launched a net-new B2B online ordering platform, accelerating specialized segment sales by 19% in Year 1

Cryptologic Technician (TS/SCI Clearance)

US Navy

Jul 1991 - Jul 1994 (3 years 1 month)

- Analyzed and reported on communication signals using computers, specialized computer-assisted communications equipment, video display terminals, and electronic/magnetic tape recorders
- Exploited signals of interest to identify, locate, and report worldwide threats
- Provided tactical and strategic signals intelligence, technical guidance, and information warfare support to surface, subsurface, air, and special warfare units under high-stakes conditions

Christopher Young

About

Detail

Timeline

Résumé

Christopher Young

About

Detail

Behavioral traits