Zachary Holt

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Healthcare Strategy Contributor

LinkedIn LinkedIn

Feb 2024 - Jun 2024 (5 months)

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Copy Supervisor

FCB Health New York

Mar 2023 - May 2024 (1 year 3 months)

• Acted as the primary copywriter to own the POTELIGEO brand, developing asset manuscripts from the beginning, with collaboration from Account, Scientific Strategy, executive personnel, among others. • Established a domestic, US-oriented foundation for POTELIGEO and CTCL treatment, with the notion of applying developed collateral to numerous global markets, their unique clinical protocols, and setting up the opportunity for successful expansion of acceptance and usage across the globe. • Developed presentations to provide overviews of strategy, scope, and messaging to clients and POTELIGEO team members, with the goal of aligning copy to existing brand standards, market research, and direction provided by clients and their specific feedba

Pharmaceutical Rare Disease Copywriter

AstraZeneca

Sep 2022 - Mar 2023 (7 months)

• Developed HCP and patient content copy for AstraZeneca's Rare Disease Unit, primarily in oncology, based on treatment marketing and strategic needs. • While maintaining a primary focus on neurofibromatosis type 1 (NF1) with plexiform neurofibroma (PN) asset development, I was also assigned to work on atypical hemolytic uremic syndrome (aHUS) and paroxysmal nocturnal hemoglobinuria (PNH) projects to cover staffing needs. • Regularly developed Rep Trigger Emails (RTEs), branded and non-branded banner ads, HCP and patient treatment website copy, and treatment-related social media posts, among other assets. • Conducted thorough clinical literature research to ensure accurate claims were in place within assets, as to substantiate and strea

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President and Co-Founder

Futurum Health

Aug 2022 - Current (3 years 9 months)

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Associate Creative Director

McCann Health New York

Mar 2022 - Aug 2022 (6 months)

• Wrote content for Leave Behind Literature (LBLs), Interactive Creative Visual Aids (iCVAs), promotional presentation decks, branded materials, Rep-Triggered Emails (RTEs), centralized emails, banner ads, rebranding collateral, core claims documents, websites, and other pieces. • Collaborated on HCP-focused content and copywriting with Executive Creative Directors, ADs, designers, scientific strategy, account directors, other copywriters, and other applicable personnel. • Performed clinical research and data analysis to ensure appropriate and competent understanding of reference materials needed to successfully accomplish agency and AE needs. • Worked on Pfizer and Sanofi-Aventis accounts to develop promotional materials. • Developed

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Senior Medical Copywriter

Tag Worldwide (USA), Inc.

Oct 2021 - Mar 2022 (6 months)

• Collaborated on HCP-focused content and copywriting with Executive Creative Directors, ADs, designers, other copywriters, and other applicable personnel. • Wrote content for Leave Behind Literature (LBLs), branded and non-branded banner ads, promotional presentation decks, RTEs, rebranding collateral, core claims documents, websites, and other pieces. • Worked closely with AEs and KOLs to ensure newly developed messaging was to the standard of brand. • Performed clinical research and data analysis to ensure appropriate and competent understanding of reference materials needed to successfully accomplish agency and AE needs. • Worked on Pfizer, Amgen, Novo Nordisk, Sanofi, and Regeneron accounts. • Developed thoughtfully researched cr

Content Marketing Specialist

QGenda

Aug 2020 - Aug 2021 (1 year 1 month)

• Developed content for case studies, success stories, white papers, blog articles, press releases, executive bylines, videos, and eGuides. • Wrote copy for social media, landing pages, and websites. • Developed thought leadership content focusing on current healthcare topics to position the organization as a trusted leader within the industry. • Worked cross-functionally in role to target enterprise settings and mid-market segments. • Continually drove market influenced pipeline revenue, averaging 3.5M per quarter. • Regularly developed content for numerous therapeutic specialties and subspecialties (i.e., anesthesiology, cardiology, radiology, emergency medicine, pathology, obstetrics and gynecology, and orthopedics). • Conducted t

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Pharmaceutical Copywriter

Apex Health Consultants

Jun 2019 - Mar 2020 (10 months)

• Provided print and digital copywriting to national payers for market access to Valeant Phamaceutical International's drug Xifaxan, which had therapeutic applications in rheumatology. • Organized and interpreted medical and economic data pertaining to disease, pharmaceutical properties, and treatment strategies. • Assisted in Xifaxan becoming a medicine that is now covered by approximately 95 percent of all Medicare Part D plans in the US. • Collaborated with graphic designers to produce marketing copy. • Researched patient trends, models, and subsequent comorbidities that could arise from patients being denied adequate access to Xifaxan.

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Copywriter | Marketing Strategy Specialist

Ceras Health, Inc.

Mar 2019 - Jul 2021 (2 years 5 months)

• Provided successful copywriting and marketing campaigns for corporate, startup, non-profit, and small businesses through digital and print applications. • Consistently increased CTRs, conversions, and sales for businesses. • Designed and facilitated highly-effective website copy, sales funnels, email campaigns, banner advertisements, press release and bulletins, social media copy, direct mail and newsletter campaigns, content marketing strategy, and organic SEO applications. • Executed long-term plans for business ROI and scalability. • Worked very closely with industry experts to design marketing strategy. • Wrote print and digital copy for various levels of payers to explain the cost savings of preventative medicine and managed ca

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High Complexity Clinical Laboratory Director

Palmetto Pain Management

Aug 2016 - Nov 2018 (2 years 4 months)

• Wrote copy for informational print brochures demonstrating the benefits of PGx testing when prescribing opiates and opioids. • Organized and interpreted clinical data on genetic studies of patients. • Collaborated with medical professionals to ensure the accuracy of the copy and the potential benefits to providers and patients. • Worked with graphic designers to produce print brochures that would be well received by providers and other clinical personnel. • Demonstrated the ability to produce a high-quality, converting piece of copy in less than two total months of work. • Managed overall laboratory operations including operations with liquid chromatography-mass spectrometers (LCMS), immunoassay special chemistry analyzers, chemistr

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