I am a creative content producer -- specialising in news, entertainment, royals and sport -- who has worked across digital video, audio, live TV & podcasts over the last 12 years. I have helped drive high-impact, traffic-boosting video content across showbiz news and exclusives as well as news and opinion pieces for some of the biggest news and media brands in the UK. From commissioning, development and production, I have been involved in the end-to-end creation of video content that informs, engages and entertains viewers with an overall ambition to increase subscribers and optimise performance across YouTube, native websites and social platforms. Deeply embedded in the fast-paced showbiz and news cycle, I blend editorial instinct with data-driven strategy -transforming breaking stories and trending topics into compelling visual narratives. From platform optimisation and SEO to metadata strategy and cross-functional collaboration, I’m focused on creating smart, creative, and revenue-generating video content that leads the conversation and grows digital reach