Alexander Henning

Alexander Henning

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Vice President Marketing & Growth
Germany

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work
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school
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Résumé

Jobs verified_user 0% verified
  • SEPTEO CNEE ex stpone
    Vice President Marketing & Growth
    SEPTEO CNEE ex stpone
    May 2026 - Current (6 months)
    I build marketing organizations that generate pipeline and grow markets.
    As VP Marketing & Growth at stp.one, part of Septeo Group, I lead GTM strategy across DACH and CNEE for one of Europe's fastest-growing LegalTech platforms – now part of a larger group following Septeo's acquisition of stp.one.
    My focus: scalable Demand Generation, Sales Alignment, and full-funnel accountability from first touch to closed revenue. I also own external communications across the combined group in CNEE, including M&A messaging and market positioning.
  • freelance
    Member of the German press association
    freelance
    Apr 2009 - Current (17 years 7 months)
    Long-standing member of the German Press Association (DJV) with hands-on engagement in public relations, media relations and strategic communications across technology, SaaS and B2B environments.
    Experience spans editorial collaboration, press strategy, messaging, and go-to-market communications, including alignment with marketing, product narratives and executive positioning.
    This work strengthens narrative discipline, media literacy and executive-level communication, complementing my leadership roles in product marketing and go-to-market strategy.
  • Dassault Systèmes
    Member of the Executive Management Board EUROCENTRAL - Marketing & Communication
    Dassault Systèmes
    Aug 2022 - May 2026 (3 years 10 months)
    EExecutive board member responsible for regional marketing and product marketing for a portfolio of 12 SaaS brands across 12 industries in EUROCENTRAL. I lead cross-functional product marketing and GTM teams, combining enterprise GTM with PLG-style, short-cycle, high-volume motions, for 12 software applications (Solidworks, CATIA, SIMULIA etc. ) with digital-first adoption.
    My remit covers ICP definition and positioning, messaging, launches, sales enablement, demand generation and partner GTM, underpinned by data- and AI-enabled, signal-driven architectures aligned with Sales and RevOps to drive predictable pipeline and adoption.
  • Ericsson
    Director Customer Marketing Europe, North & Latin America
    Ericsson
    Aug 2015 - Jul 2022 (7 years)
    Senior product marketing and GTM leadership role for software, cloud and network solutions across Europe, North and Latin America.
    Owned product positioning, messaging, competitive narratives and regional GTM strategy, working closely with Product and Sales to translate complex technology capabilities into clear value propositions.
    Led end-to-end launch and relaunch programmes across regions, supporting both strategic enterprise deals and higher-velocity, short-cycle motions.
    Designed and executed segment-specific GTM and ABM plays, adapting messaging, offers and sales enablement to different buying motions, market maturities and regional sales models.
  • BMW Group
    Internationale Pressekommunikation und Events (Senior Marketing Communications Manager)
    BMW Group
    Feb 2012 - Jun 2015 (3 years 5 months)
    Responsible for international marketing, press communications and live events for BMW Group, working closely with central brand management and regional markets.
    Planned and executed global and regional campaigns, launches and brand experiences, ensuring consistent storytelling across channels and markets.
    Built strong foundations in executive communication, narrative discipline and cross-market coordination, which I now apply to product marketing, GTM strategy and leadership in B2B SaaS and platform businesses.
  • O
    Account Director
    Omnicom Media Group Brands emotions Die Favoriten
    Feb 2008 - Jan 2012 (4 years)
    Led strategy, concept and execution of brand experiences, sponsorships and live marketing for major clients including Audi, Mercedes-Benz, UEFA, Telekom, Reebok, Constantin Film and McDonald’s Germany.
    Developed integrated campaigns across sport, lifestyle and entertainment (e.g. Audi Cup, UEFA Champions League, Bundesliga and film partnerships), ensuring brand consistency and measurable impact.
    Built strong foundations in stakeholder management, creative briefing and cross-functional coordination, which today inform my approach to product narratives, go-to-market strategy and executive-level communications in B2B SaaS and platform businesses.
  • V
    Early Career – International Work, Study & Brand Roles
    Virgin Group IMG
    Aug 2003 - Aug 2008 (5 years 1 month)
    Early international career phase combining formal studies, work & travel, and initial brand and agency roles in the UK and US, including Virgin Group and IMG.
    Built foundations in international marketing, stakeholder collaboration and cross-market execution prior to moving into senior agency and corporate roles.
Education verified_user 0% verified
  • T
    Electrical engineering
    Technical Institut Munich
    Completed a degree in Electrical Engineering with solid academic performance, specializing in applied electronics and automation systems.
  • The London School of Economics and Political Science LSE
    Mastering Digital Marketing in an AI World, Marketing
    The London School of Economics and Political Science LSE
    Aug 2024 - Oct 2024 (3 months)
  • The London School of Economics and Political Science LSE
    Media and Communications
    The London School of Economics and Political Science LSE
    Sep 2020 - Nov 2020 (3 months)
  • Momentum ITSMA
    ABM Certified, Account Based Marketing
    Momentum ITSMA
    The Account-Based Marketing (ABM) certification from Momentum ITSMA validates expertise in designing, executing, and measuring strategic ABM programs. It covers segmentation and account selection, stakeholder engagement, cross-functional alignment with sales, and performance measurement to drive revenue growth in complex B2B environments.
  • D
    Deutscher Press Verband
    Deutscher Press Verband
Publications verified_user 0% verified
  • H
    Virtuelle Zwillinge und KI
    Handelsblatt May
    VIRTUELLE ZWILLINGE UND KI
    Schlüssel für die nachhaltige Industrie
  • D
    The power of distributed manufacturing
    Deloitte Sep
    Distributed Manufacturing (DM) systems, often accompanied by the technology of
    Additive Manufacturing (AM), offer a solution to reach the goals of sustainability in
    the manufacturing sector and beyond. Decentralizing production brings goods closer
    to the point of consumption, which reduces the environmental impact, increases
    resource efficiency, and promotes local economic developments. This article explores
    the advantages and challenges of DM with a special focus on Additive Manufacturing
    (AM), one key enabler to unlock its potential. Further, we highlight the importance
    of advanced Product Lifecycle Management (PLM) systems, specifically Dassault
    Systèmes’ 3DEXPERIENCE platform, to facilitate DM and
  • H
    AI powered Virtual Twin Experience
    Handelsblatt Research Institute Feb
    To secure their future business success and competitiveness, companies must initiate numerous transformation processes. The global economy is undergoing a “metamorphosis”—becoming more sustainable, digital, and resilient. Virtual twins support companies in this transformation—for example, by helping to make their products and processes more sustainable.

    In a survey conducted by Bitkom, the industry association of the German information and telecommunications sector, in April 2023, more than three-fifths of the industrial companies surveyed stated that virtual twins are indispensable for remaining competitive in the international market.
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