Paola López

Senior Media Specialist

Flywheel

May 2025 - Current (1 year 6 months)

Search Engine Optimization Specialist

Antpack

Sep 2024 - May 2025 (9 months)

-Conduct keyword research to identify high-traﬃc search terms and analyze competitors for positioning opportunities -Optimize meta tags, headers, and content to improve search visibility and ensure proper indexing -Support and manage SEO migrations, resolving technical issues affecting crawlability and indexability -Create and optimize SEO-friendly blog content to attract organic traﬃc. -Collaborate with content teams to ensure high-quality, search-intent-aligned materials -Implement link-building strategies to enhance domain authority and backlink proﬁles. -Monitor website performance using tools like Google Analytics, Search Console, and Looker Studio. -Generate reports with key KPIs and actionable insights to improve SEO strategy. Show l

Content Manager

+melo agency

Sep 2023 - Feb 2024 (6 months)

- Content Planning and Strategy: Develop and execute content strategies aligned with the company's goals.Create editorial calendars to plan the production and publication of content. - Content Team Management: Supervise and coordinate the team of writers, designers, and editors. Assign tasks and ensure deadlines and quality standards are met. - Content Creation and Editing: Write and edit articles, blogs, and other marketing materials. Ensure content is consistent with the brand's voice. - Analysis and Reporting: Use analytics tools to monitor content performance. Generate reports on key metrics and propose improvements. - Content Distribution Strategies: Plan and execute content distribution across various channels. Ensure content reaches

Google My Business Manager | SEO Specialist

Roofing Marketing Pros

Aug 2023 - Jul 2024 (1 year)

- Keyword Research: Conduct keyword research to find relevant, high-traffic terms that users search for in search engines. Analyze competitors for positioning opportunities and niche keywords. - On-Page Optimization: Optimize website content, including titles, meta descriptions, headers, and body content for better relevance and visibility. Ensure SEO-friendly URL structure and proper content hierarchy. - Technical Optimization: Perform technical audits to identify and fix issues affecting SEO. - Content Creation and Optimization: Collaborate with content teams to create SEO-optimized articles and blogs. Update and optimize existing content to improve performance. - Competitor and Market Analysis: Analyze competitors' SEO strategies to find

Digital Marketing

Sueep

Jan 2023 - Aug 2023 (8 months)

- Strategy Development: Create and implement digital marketing plans based on market analysis, industry trends, and target audience behavior. - Team Coordination: Collaborate with sales and product teams to align marketing strategies with business objectives. - Campaign Creation: Design, launch, and manage advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads and Google Ads and Google Local Services - SEO (Search Engine Optimization): Content Optimization: Improve website content and structure to increase visibility in search engines. - Keyword Research: Conduct keyword research and apply link-building strategies. - Analysis and Reporting: Use tools like Google Analytics and SEMrush to analyze campaign perfo

Marketing Intern

Grupo Vanti

Jan 2022 - Jul 2022 (7 months)

Achievements Managed all BTL and point-of-sale executions for the Vanti Listo product, increasing brand awareness and lead generation. Managed all BTL and point-of-sale executions for the Vanti Listo product, increasing brand awareness and lead generation for interested users. 2. Brand alignment in all communications presented by allied retail brands for the Vanti Listo product. 3. Brand presence with POP material in 80% of partner stores. 4. Led the planning and execution of the billboard cart for the residential market, ongoing management of staff and reporting of tracking and lead generation. 5. Led the update of the home warmth campaign for the new construction market, positioning the campaign in new home magazines. Show less

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Paola López

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