Jill Wright

Director, Co-op

Adams MultiMedia

Nov 2024 - Current (2 years)

Lead nationwide co-op advertising strategy across APG’s portfolio, expanding strategic brand partnerships and driving measurable revenue growth through structured, performance-focused programs.

Drive revenue growth by aligning OEM co-op objectives with dealer-level activation that meets and exceeds KPI benchmarks

Develop and scale integrated co-op media strategies across Print and Digital platforms

Serve as the internal and external subject matter expert on co-op strategy, fund utilization, and process optimization

Orchestrate multi-channel initiatives that align dealer networks with national brand standards while maximizing local market performance

Account Director, Channel Marketing/Co-op Solutions

RR Donnelley

Jul 2024 - Oct 2024 (4 months)

Led strategic co-op and channel marketing accounts for national retail clients, overseeing revenue growth, trade fund optimization, and integrated campaign execution.

Managed and expanded a multi-million-dollar co-op book of business, increasing both revenue and account portfolio year-over-year

Surpassed annual sales quota at 108% through innovative channel marketing and fund utilization strategies

Secured and structured over $5M in annual co-op funds through strategic OEM and retail partnerships

Directed demand generation initiatives for national brands, strengthening performance tracking and measurable ROI

Director, Channel Marketing/Co-op Solutions

Vericast

Jan 2020 - Oct 2024 (4 years 10 months)

Led channel marketing and co-op strategy for national retail clients, driving revenue growth, fund optimization, and brand-aligned local activation across dealer networks.

Spearheaded targeted co-op and MDF initiatives that enhanced brand value and strengthened dealer engagement

Led and developed a team of 4–8 professionals, driving strategic growth while ensuring brand compliance and operational excellence

Achieved personal sales quota in 2020 during a challenging market, contributing to 97.85% overall team attainment

Recognized as a channel and co-op subject matter expert, representing the organization at national industry conferences

Manager, Co-op/Brand Integration

Valassis Marketing Solutions

Nov 2018 - Jan 2020 (1 year 3 months)

Promoted to lead strategic co-op and brand integration initiatives for national retail clients, driving revenue growth and trade fund optimization across multi-channel campaigns.

Managed and expanded a multi-million-dollar co-op portfolio, increasing revenue and account penetration year-over-year

Surpassed annual sales quota at 108% through structured fund utilization and channel marketing strategies

Secured and aligned over $5M in annual co-op funding through OEM and retail partnerships

Directed integrated demand generation campaigns that strengthened brand compliance and improved performance measurement

Sr. Sales Executive - Co-op/Brand Integration

Valassis Marketing Solutions

Feb 2018 - Nov 2018 (10 months)

Recruited to launch and build the Channel Co-op Solutions function from the ground up.

Built the Channel Co-op Solutions team from inception, generating $500K in revenue within the first six months

Developed and executed cross-channel co-op strategies designed to maximize fund utilization and client ROI

Established foundational processes and partnerships that enabled scalable program growth

Vice President, LSA Co-op | LSA Creative

Local Search Association

May 2016 - Jan 2017 (9 months)

Appointed to lead post-acquisition transition strategy following the Ad-Builder sale, overseeing operational continuity, product evolution, and stakeholder alignment.

Directed integration and transition planning to ensure employee retention and uninterrupted client performance

Launched enhanced portal solutions for omnichannel clients, managing cross-functional development teams

Developed and executed a strategic communications and content plan to articulate the organization’s new vision to partners and industry stakeholders

Senior Vice President, Builder Divisison

MultiAd

Jan 2012 - Oct 2015 (3 years 10 months)

• Oversaw KPIs for a $4M sales and marketing division, driving strategic initiatives at MultiAd.
• Re-established the business unit model post-restructuring, significantly enhancing operational efficiency.
• Managed long-term partnerships, resulting in an annual revenue increase exceeding $1.5M.

SVP Operations

MultiAd

Jan 2009 - Jan 2012 (3 years 1 month)

• Spearheaded product development initiatives for a $32M leader in publishing and CPG industries.
• Managed RFPs, legal coordination, and contract creation, ensuring compliance and efficiency.
• Drove new product development, positioning the company as a top-three supplier in the publishing sector.
• Achieved over $170,000 in savings through innovative cost-cutting measures while overseeing a $2M operating budget.

SVP, Builder Division

MultiAd

Jun 2002 - Jan 2009 (6 years 8 months)

• Spearheaded sales and operations for the Builder Division at MultiAd, enhancing team performance across sales, marketing, development, IT, and design.
• Developed and managed the divisional budget, ensuring accountability and alignment with strategic targets.
• Achieved a remarkable 13% increase in EBITDA contributions by establishing a new audience for high-quality online advertising content.

President

AdBuilder

Feb 1995 - May 2016 (21 years 4 months)

Led the Ad-Builder division through growth, operational expansion, and eventual spin-off, overseeing strategy, product development, and enterprise performance.

Held full P&L responsibility across sales, finance, product, IT, and marketing, generating $4M in annual revenue

Directed development and expansion of SaaS portal solutions serving more than 2,000 media organizations nationwide

Spearheaded a comprehensive rebrand, establishing distinct positioning and brand standards

Maintained 100% client retention throughout the division’s sale process, preserving revenue stability and enterprise value

President

AdBuilder

Feb 1995 - May 2016 (21 years 4 months)

Led the Ad-Builder division through growth, operational expansion, and eventual spin-off, overseeing strategy, product development, and enterprise performance.

Held full P&L responsibility across sales, finance, product, IT, and marketing, generating $4M in annual revenue

Directed development and expansion of SaaS portal solutions serving more than 2,000 media organizations nationwide

Spearheaded a comprehensive rebrand, establishing distinct positioning and brand standards

Maintained 100% client retention throughout the division’s sale process, preserving revenue stability and enterprise value

Executive Leadership Roles, including Senior Vice President

MultiAd

Feb 1995 - Oct 2015 (20 years 9 months)

Held progressive executive leadership roles within MultiAd, culminating in President of the Ad-Builder division, overseeing strategy, operations, and P&L performance.

Led cross-functional teams across sales, marketing, product, IT, and operations

Owned divisional P&L generating $4M in annual revenue

Directed SaaS product development serving 2,000+ media organizations

Increased EBITDA contributions by 13% and drove $1.5M+ in annual revenue growth

Guided the Ad-Builder division through restructuring and eventual spin-off, maintaining 100% client retention during sale

Various marketing positions

MultiAd

Feb 1995 - Dec 2002 (7 years 11 months)

• Selected by the CEO to lead the corporate re-branding initiative, enhancing brand visibility and market positioning.
• Developed and implemented a comprehensive brand strategy based on in-depth market research and internal education programs.
• Oversaw product development and marketing efforts across art service and software departments, driving innovation and customer engagement.
• Achieved rapid promotions through demonstrated leadership and strategic impact, culminating in the role of Vice President of Operations.

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Jill Wright

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