Sabrina Paparella

Sr. SEO Manager

GoodRX

Dec 2023 - Current (2 years 11 months)

• Facilitate SEO strategy for GoodRx Health, with focus on editorial opportunities.
• Oversee production of SEO content outlines for newly published content.
• Lead monthly update strategy for evergreen content, overseeing and approving suggested changes to maximize sessions growth.
• Manage SEO contractors, including training, communicating deadlines, and quality-checking completed work.
• Meet with editorial team on a weekly basis to vet pitches and provide feedback on SEO opportunities.
• Assist with site pruning, including IDing redirects and noindex opportunities.
• Guide decision-making regarding site taxonomy, helping Product and Editorial teams understand search implications of taxonomy.

Associate Director, SEO

Future

Dec 2018 - Nov 2023 (5 years)

• Directed strategy for search engine growth in key lifestyle brands: Marie Claire US, Who What Wear US, and Who What Wear UK, after acquisition of Clique Brands by Future in May 2022. Roster of brands formerly included Byrdie, MyDomaine, and e-commerce site Who What Wear Collection.
• Researched keyword-driven content opportunities to deliver on search traffic KPIs, completed content audits for Editorial team on critical articles, and met with brands on a monthly basis to review ongoing content initiatives.
• Provided ongoing monthly list of evergreen content updates with guidelines on how to improve traffic performance.
• Collaborated with Affiliate team to identify evergreen content areas with potential for product convers

S

SEO Manager

Apr 2017 - Dec 2018 (1 year 9 months)

Contributor Editor

Future

Apr 2016 - Mar 2017 (1 year)

• For recurring monthly columns, strategized packaging of content, including SEO, writing social copy, and providing top line edits to contributors for revision.
• Managed multiple deadlines in Editorial calendar for individual pieces of content and reported on task progress to Managing Editor.
• Wrote original editorial content across all properties.

Lead SEO Copy Manager

Coalition Technologies

Sep 2015 - Apr 2016 (8 months)

• Directed content strategy and production for media, e-commerce, and DTC clients from planning to publishing stages, using Basecamp to communicate with Art, Product, and Digital Producers, assign work to writers, and ensure fulfillment of production quotas for multiple clients.
• Copyedited 250+ pages of copy per month for 25 – 30 clients at a time.
• Managed team of in-house copy managers, content strategists, and freelancers.
• Ensured on-page optimization of copy for Search and completed keyword research for content ideation.
• Participated in kick-off calls with new clients to learn about brand and integrate feedback into copy.

SEO Copy Manager

Coalition Technologies

Sep 2014 - Aug 2015 (1 year)

Lead Copy Editor

Red Hen Press

Sep 2013 - Apr 2014 (8 months)

• Copyedited novels, short stories, and poetry collections, managing up to four manuscripts at a time with individual deadlines.
• Provided multiple rounds of edits through three stages of copyediting process: processing, copyediting, and proofing.
• Copyedited quarterly catalogs, press releases, and press kits as part of pre-launch process of publication.
• Negotiated line edits on manuscripts directly with authors.
• Oversaw copy edits of junior copy team members, giving them feedback on their edits and ensuring all suggestions conformed to standards given in the Chicago Manual of Style.

Sabrina Paparella

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Sabrina Paparella

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