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Andy Hunter

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Seasoned Strategist working at the intersection of User Experience, Brand, Business and Digital Product - | Experience Research | Brand Experience Strategy |...
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  • Material
    VP, Client Partner
    Material
    Feb 2025 - Current (1 year 9 months)
  • Amdocs Studios (formerly Stellar Elements)
    Global Director, CX Experience Strategy, Product Research & Innovation
    Amdocs Studios (formerly Stellar Elements)
    Sep 2022 - Feb 2025 (2 years 6 months)
  • Amdocs Studios (formerly Stellar Elements)
    Strategy Director, Experience Strategy and UX Insights Practice
    Amdocs Studios (formerly Stellar Elements)
    Mar 2021 - Aug 2022 (1 year 6 months)
  • Digitas North America
    VP, Group Director CX Experience Strategy
    Digitas North America
    Jan 2018 - Aug 2018 (8 months)
    Central region lead for Experience Strategy, building new customer-centered strategy tools, offerings and process to engage with clients solving complex business, brand and digital problems. Applying design thinking, human centered design, customer journey and service design frameworks to envision and integrate cross-functional marketing, digital experience and transformation efforts.
  • SapientRazorfish
    Director, Brand & Experience Strategy
    SapientRazorfish
    Sep 2016 - Sep 2017 (1 year 1 month)
    Member of core leadership team for Texas and Central business region, responsible for collaborative stewardship of brand, business and transformation strategy within SapientRazorfish client engagements. Works internally and with client's cross-functional teams to integrate, connect and create new value for customers, patients, stakeholders and employees blending both traditional strategic planning and design thinking methods. Clients include MD Anderson Cancer Centers, AT&T, Walmart and Valic Financial Advisors. Applies a diversity of experience in Brand Strategy, Design Innovation, Customer Journey, Global Customer Insight & Research, Digital Strategy and Integrated Marketing to solve complex problems and develop a human-centered vision fo
  • The University of Texas at Austin
    Instructor - Design Thinking Certificate Program
    The University of Texas at Austin
    Jul 2016
    Worked with the leadership of Upstream Thinking and University of Texas at Austin-Center for Professional Development to co-develop, design content and instruct students within a 3-Day "Design Thinking Bootcamp" format held at Austin's Capitol Factory. Content was catered to business professionals and technology managers looking to understand the principles of design thinking: human-centered design, design research, synthesis, co-creation, rapid prototyping and disruptive innovation models.
  • Publicis Sapient
    Brand & CX Experience Innovation
    Publicis Sapient
    Jan 2016 - Sep 2018 (2 years 9 months)
    Senior strategy leadership roles within the Publicis.Sapient umbrella, for both the SapientRazorfish and Digitas brands.
  • Ipsos
    VP Strategic Planning, Ipsos Strategy 3 - Customer Journey Practice
    Ipsos
    Sep 2010 - Feb 2015 (4 years 6 months)
    Global strategy and client engagement lead responsible for cross-Ipsos business solutions, strategic facilitation, business development and integrated insight methods. I solve problems with a design-minded sensibility, using human centered design principles to cut through organizational complexity and create richer solutions. Equally comfortable immersing myself in analytical detail or lofty, forward thinking possibilities to break new ground for disruptive innovation, new customer value creation, customer experience, marketing and brand management. Strategic planner and change agent facilitating new strategic planning practices, new product innovations and technology tools for global clients. Co-developer of human centered Consumer Journey
  • r
    Principal: Brand Experience + Digital Strategy
    reeboot strategy
    Oct 2007 - Sep 2010 (3 years)
    Part of an independent collective of companies providing strategy, innovation/industrial design, consumer insight, analytics and holistic marketing services – providing people-centric insight into marketing, product and organization strengths and barriers across the consumer journey. Independent consulting work specialized in assisting start-up businesses navigate the emerging marketing technology, marcom and brand positioning landscape. Also worked with media and digital marketing organizations to apply account planning and experience planning strategy to client marketing plans. - OnNetworks, an Austin Ventures Company - Cancer Treatment Centers of America - Texas Health & Human Services Commission / LTC - Ecolalign/DEFG Ventures - NetCast
  • S
    Advisory Board Member
    SXSW Interactive
    Jan 2007 - Feb 2025 (18 years 2 months)
  • Hill Holliday
    VP Management Supervisor
    Hill Holliday
    Jan 2001 - Aug 2002 (1 year 8 months)
    Integrated Account Management lead on key agency accounts; PricewaterhouseCoopers Consulting, PricewaterhouseCoopers, and Minolta USA. Managed strategy and execution for integrated advertising campaigns: brand advertising, vertical market, direct mail, and interactive. Responsible for global brand relaunch, brand redesign and global agency campaign management.
  • Hakuhodo Inc.
    VP Account Director
    Hakuhodo Inc.
    Mar 1998 - Dec 2000 (2 years 10 months)
    Senior Manager at division of Asia-based global advertising agency. Responsible for all client relationships and marketing consulting projects. Lead new business efforts, and responsible for win of several new agency assignments. Developed Marketing/Communication & E-commerce plans for clients. Implemented ongoing secondary research, and yearly qualitative. Manage television, radio, national print, newspaper, and interactive advertising.
  • Wunderman
    Account Supervisor
    Wunderman
    Mar 1994 - Mar 1998 (4 years 1 month)
    Managed integrated brand advertising and direct marketing assignments for American Express, Sears, Apple Computer, and Macromedia. Worked in consultative rcapacity for customer loyalty & retention programs, brand identity, telemarketing, sales promotion and communication plan development.
  • E
    Account Executive
    Euro RCSG/Devon Direct (Philadelphia)
    Oct 1993 - Feb 1994 (5 months)
    Handled direct marketing acquisition and retention efforts for MCI Telecom account. Managed complex direct marketing tests and intense campaign execution. Responsible for reponse tracking/reporting.
  • Ogilvy
    Media Planner
    Ogilvy
    Aug 1992 - Sep 1993 (1 year 2 months)
    Handled multi-million dollar advertising budgets. Interpreted and reported demographic research and data. Negotiated deals with print magazine publishers. Conducted media research and created advertising media plans for packaged goods clients.
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