Piero Saleme

I help organisations and advisory teams make better commercial decisions across MENA by connecting market intelligence, consumer behaviour, data analytics, AI adoption and route-to-market strategy. My work spans growth strategy, business development, advisory, marketing communications, digital transformation and operating model change. I focus on turning complex market dynamics into clear priorities, practical execution plans and measurable commercial outcomes. Over the years, I have worked across sectors including retail, travel, tourism, destinations, banking, media, real estate, consumer-facing sectors and government-related environments. My background combines commercial leadership, agency growth, strategic partnerships, regional expansion, data-led decision support and business transformation. In recent years, my work has increasingly focused on applied AI and its impact on organisations. I am particularly interested in how leadership teams move from AI awareness to structured adoption, including use case prioritisation, governance, workflow redesign, decision systems and operating model change. I am the author of AI Fluency for Leaders and the founder of AI Navigator ptogram, a practical learning platform that helps non-technical leaders build AI fluency beyond tools and prompts. The program is built around practical leadership lenses, including the OES framework: Observe, Experiment, Scale. Alongside advisory and education work, I explore practical AI workflows that support sales effectiveness, lead qualification, commercial operations and management productivity. This gives me a grounded view of where AI creates real value, where it creates noise and what organisations need in order to scale adoption responsibly. Earlier in my career, I built and scaled ventures across media, consumer goods and technology, including founding a consumer brand distributed in 11 countries. Across roles, industries and markets, one theme has remained constant: helping organisations connect strategy to execution, technology to business value and ambition to measurable growth. Technology scales intent. Leadership determines outcomes.