Giulia Perotta

Global Head of Demand Generation

Wildix

Jan 2024 - Current (2 years 6 months)

As the Head of Demand Generation, I lead a team of over 20 professionals, coordinating both Global and Regional efforts to achieve our Dem Gen goals. My role involves supporting the team in developing and executing Regional Demand Generation Plans, along with overseeing the creation of Marketing automation campaigns, ABM projects, and Digital Marketing Campaigns. The primary aim is to generate impactful opportunities for our Sales stakeholders, including BDRs and Hunters.

Regional Marketing Manager EMEA & US

Wildix

Jan 2020 - Jan 2024 (4 years 1 month)

As the Regional Marketing Manager at Wildix, I report directly to the CMO and lead a dynamic team of over 21 individuals across various regions, including Italy, France, the UK, DACH, Spain, Nordics, and the US. My focus is on fortifying Wildix's brand, fostering awareness, generating demand, and nurturing customer relationships. Collaborating with the Global Communications and Web Marketing teams, I develop corporate strategies that seamlessly integrate into regional marketing plans. I assess the productivity and ROI of marketing initiatives, supporting the CMO in shaping business strategies to advance the Wildix Blue Ecosystem.

Marketing Manager - Italy & Spain

Wildix

Oct 2018 - Dec 2019 (1 year 3 months)

I was responsible for the full marketing strategy and execution for the Italian and Spanish markets, overseeing every stage of the journey — from lead generation and market positioning to partner enablement and event management. Working within a dynamic international team, I developed and implemented demand generation campaigns targeting both end users and potential channel partners, supported the partner ecosystem with tailored marketing training and materials, and contributed to brand awareness through content creation, interviews, and PR activities. I also managed webinars, workshops, and trade fairs, and served as a LinkedIn advisor to colleagues and partners, organizing training sessions to enhance their digital presence and social sel

Business School Lecturer & Mentor

IM Digital Business School

Jul 2018 - Jul 2022 (4 years 1 month)

I’ve had the pleasure of leading Masterclasses and Bootcamps in Barcelona, designed for professionals and entrepreneurs eager to deepen their knowledge of B2B Digital Marketing and LinkedIn for Business. These sessions focus on practical, high-impact strategies — especially around Personal Branding and Social Selling — empowering participants to elevate their online presence, generate qualified leads, and build lasting business relationships through LinkedIn. Whether working with freelancers, startups, or corporate teams, my goal has always been to make digital strategy approachable, actionable, and aligned with real business goals.

LinkedIn Coach & Mentor| Social Selling & Personal Branding

LinkedIn Digital Consulting

Apr 2017 - Current (9 years 3 months)

For the past 8 years, I’ve been working as a LinkedIn Coach and Mentor, supporting B2B companies across EMEA — from software houses and digital agencies to fast-growing startups. My mission? Helping professionals unlock the full potential of LinkedIn — not just as a social network, but as a powerful business tool. Through tailored Personal Branding and Social Selling sessions, I guide teams and individuals in: 🔹 Crafting a strong, authentic digital presence that positions them as trusted experts in their field 🔹 Developing smart Social Selling strategies to connect with the right prospects, build meaningful relationships, and drive real business results Because in today’s digital-first world, knowing how to show up online is just as i

LinkedIn Consultant

Binaria Digital Agency

Apr 2017 - Dec 2018 (1 year 9 months)

I collaborated with the digital agency Binaria to design, organize, and deliver LinkedIn training programs and strategic projects tailored for B2B companies. Together, we developed initiatives focused on Personal Branding and Social Selling, helping professionals and sales teams use LinkedIn more effectively to boost visibility, build authority, and create real business opportunities. This partnership allowed me to bring my coaching approach into structured learning experiences, combining strategy with hands-on guidance to support long-term digital growth.

Senior Marketing Communications Consultant

Var One

Apr 2017 - Oct 2018 (1 year 7 months)

As Senior Marketing Communications Consultant and LinkedIn Coach, I supported Var One — SAP Gold Partner and part of the VAR Group ecosystem, with over 1,000 customers and 40+ partners — in designing and executing business development strategies across Inbound and Outbound Marketing. My work focused on Content Marketing, Lead Generation, Lead Nurturing, Brand Awareness, and Employee Advocacy, always with a strategic mindset and measurable goals. I was also responsible for managing all the company’s social media channels (LinkedIn, Twitter, YouTube), as well as selecting and implementing the digital tools that enabled the company’s marketing transformation — including CRM, Marketing Automation, digital presentation platforms, and video cont

B2B Senior Marketing Communications Consultant

The Nanny Line

Sep 2016 - Aug 2017 (1 year)

I collaborated with The Nanny Line as a Marketing Communications Consultant, focusing on the development and implementation of B2B strategies to grow the brand and expand its partner network. My consulting work included business coaching and strategic marketing support, with a strong emphasis on B2B positioning, brand awareness, lead generation and nurturing. I contributed to the creation and optimization of digital communication content across channels and led the development of an affiliation program aimed at engaging partners and sponsors. I was also responsible for copywriting, content management, and supported the organization of both digital and in-person events designed to strengthen business relationships and brand visibility.

Marketing Manager

AlteaRT

Mar 2013 - Mar 2017 (4 years 1 month)

I worked for an SAP Gold Partner and Software Factory based in Milan, part of Altea Federation, where I was responsible for leading and executing the full Marketing strategy in alignment with the company’s overall business goals. My role covered a broad scope of strategic and operational responsibilities, including the definition and implementation of digital and social media marketing plans. I managed lead generation activities and the daily use of CRM and email marketing tools to support customer engagement. I delivered training courses on digital marketing and social selling for both Channel Partners and Customers, while also supporting business development initiatives such as internal communication, digital transformation programs, an

Junior Marketing Consultant

Coldiretti

Jan 2011 - Feb 2013 (2 years 2 months)

I was responsible for defining and executing the digital marketing strategy in close collaboration with the Marketing team, ensuring alignment with the company’s objectives and brand positioning. My role also included contributing actively to the development of physical stores by improving their visual presence, updating seasonal visual merchandising, and managing product presentation and brochures. I delivered social media marketing training sessions to both Partners and Associates, fostering digital upskilling across the network. Additionally, I supported internal communication initiatives and played a key role in planning and managing events aimed at brand promotion and community building. As part of my responsibilities, I also develo

University Assistant - Marketing & CRM

LIUC Università Cattaneo

Sep 2010 - Sep 2011 (1 year 1 month)

• Focus Group & Lessons • Management of exams • Survey and interviews to students • Digital Marketing and Social Media support for University programs

University Assistant - Marketing & CRM

LIUC Università Cattaneo

Sep 2010 - Sep 2011 (1 year 1 month)

• Focus Group & Lessons • Management of exams • Survey and interviews to students • Digital Marketing and Social Media support for University programs

D

Junior Event Assistant

DAlessandro Galli

Jan 2008 - Dec 2010 (3 years)

https://www.dalessandroegalli.com/ My first real Job Experience while I was studying Communications at the University. • Music Concerts & Sports Events Management • Hostess & Steward Management & Recruiting (50 people team) • Sponsor management

About

Detail

Timeline

Résumé