Derek Chen
Derek Chen
About
Detail
RevOps Leader | GTM Strategy, Enablement and Execution | Ex-Salesforce | MBA | Engineer
Toronto, Ontario, Canada
I build revenue engines from the ground up across the entire customer journey. With over 11 years in the saas tech industry, I have been able to leverage my successful background in sales, operations, as well as an MBA and engineering degree, to create a data-driven culture across the entire GTM to drive consistently year-over-year revenue growth.
Strategy & Frameworks: Designing the GTM roadmap using the Bowtie Framework to ensure seamless handoffs and high-integrity data flow from lead gen to retention.
Ecosystem Orchestration: Managing complex tech stacks (CRM, Enrichment, Proposals) and leading the strategic evaluation of Quote-to-Cash (QTC) solutions to reduce friction and increase sales velocity.
Enablement & Change Management: Bridging the gap between technical infrastructure and human adoption. I specialize in securing executive buy-in and driving the cultural shift necessary to improve Net Revenue Retention (NRR) and pipeline health.
Throughout my career in technology and solution selling, I have consistently been a top-tier performer who understands that the best revenue engine is one where every department is speaking the same language.
Core Competencies
Revenue Architecture • GTM Strategy and Design • Enterprise GTM Operations • Data Analytics • Sales & CSM Enablement • Forecasting & Pipeline Analytics • Revenue Orchestration •Post-Acquisition GTM Integration • Quote-to-Cash Optimization • Compensation Design • CSM Capacity Modeling • AI Productivity • Marketing Strategy and Operations • Sales Development • Change Management & User Adoption • Cross-Functional Leadership • Salesforce Ecosystem Design