Aaron Harrison

Account Based Marketing Manager

Atlassian

Aug 2026 - Current (3 months)

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Director of Demand Generation

Adora

May 2025 - Jul 2026 (1 year 3 months)

First marketing leader at an early-stage AI company emerging into the enterprise advertising ecosystem. Responsible for defining and executing Adora’s go-to-market strategy, brand narrative, demand generation approach, and sales alignment during a high-visibility growth phase. Key Areas of Ownership: - Led company-wide GTM strategy, aligning CEO, Operating Partner, Sales, and Product around clear revenue priorities - Architected Adora’s market positioning and category narrative within a crowded AI advertising landscape - Owned launch strategy anchored around major industry moments - Tied conference and brand investments directly to pipeline targets, deal creation, and revenue impact - Partnered directly with CMOs and senior marketing execut

Founder / Go-to-Market Consultant

Pragmatic Demand

Sep 2023 - Nov 2025 (2 years 3 months)

Advised CEOs, CROs, and CMOs at high-growth B2B technology companies on go-to-market strategy, demand architecture, and revenue alignment. Partnered with executive teams to: - Clarify ICP, positioning, and growth targets - Build unified GTM plans tied directly to board-level revenue objectives - Align marketing, sales, and RevOps around measurable pipeline outcomes - Design full-funnel demand systems spanning inbound, outbound, partnerships, and enterprise ABM - Translate strategy into executable operating plans with 30/60/90-day accountability My approach combines executive-level strategy with hands-on execution, ensuring that growth initiatives move from planning to measurable impact quickly. Focus: helping early-and-growth-stage companie

Sr. Director, Demand Generation

Coherent

Nov 2022 - Aug 2023 (10 months)

First Series B marketing hire at global fintech company, responsible for building a demand generation department charged with driving marketing revenue across North America, EMEA, and APAC.

Director of Demand Generation / Interim Revenue Operations Manager

Optimize Health

Sep 2020 - Nov 2022 (2 years 3 months)

First marketing hire for Series A B2B healthcare SaaS startup. Sat on leadership team and reported directly to CEO, with P&L and quarterly board meeting accountability. Managed the marketing department responsible for driving growth from new and existing business. Prior to hiring a full-time rev ops lead, I also managed our revops function, including our CRM, sales automation, marketing automation, proposal, and reporting/forecasting software and infrastructure.

Enterprise Demand Generation Manager / Inbound SDR Manager

MedBridge

Mar 2019 - Aug 2020 (1 year 6 months)

Led the MedBridge B2B marketing and inbound SDR teams. Responsible for driving lead generation, pipeline growth, sales enablement, brand awareness, and customer engagement across our clinical settings.

Sales and Marketing Manager / Account Manager

Element Three

May 2016 - Mar 2019 (2 years 11 months)

As the Element Three Sales and Marketing Manager, I led the six-person team charged with growing the agency's brand, reach, positioning, and client base. I was responsible for: - Our annual marketing plan and budget - Managing the sales and marketing P&L for the agency - All awareness and lead generation campaigns, including content marketing and paid promotion - All lead nurturing efforts - Building, maintaining, and optimizing our websites, blog, email marketing, and social media - Our strategic partnerships, both local and national - Agency PR - Event planning and sponsorships - Sales enablement strategies (case study development, targeted prospect campaigns, etc.) - Managing our marketing automation system, CRM, and analytics infrastruc

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CityCorps Fellow

Plan 2020

May 2015 - Aug 2015 (4 months)

Plan 2020 was a strategic planning initiative forging a compelling future for Indianapolis. The plan was a collaboration between the Greater Indianapolis Progress Committee, Department of Metropolitan Development, Department of Public Works, the Indy Chamber, and community leaders to make Indianapolis a better place to live, work and visit. In May 2015, I received a CityCorps Fellowship designed to study the youth empowerment infrastructure of Indianapolis and how the city ranks in its ability to provide youth a platform to have their voice heard compared to peer cities throughout the country. Through collaboration with dozens of individuals, youth workers, city officials, educators, and youth leaders, my partner and I created a framework t

Sales Development Representative (SDR) / Marketing Specialist

Element Three

Dec 2014 - May 2016 (1 year 6 months)

In my first role at Element Three, I served two primary functions, reporting directly to the CEO: - Acted as the company's sole Sales Development Representative, responsible for prospecting, qualifying, and growing average weighted pipeline value (contracts greater than $150k) - Served as Executive Director for Indianapolis's largest marketing conference in 2015 (500 attendees), surpassing the sponsorship (+91% YOY) and ticket revenues (74% YOY) generated in the event's first two years

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Academic Services Manager

Courseload, Inc (acquired by Unizin)

Jun 2014 - Dec 2014 (7 months)

Primarily responsible for implementation, training, and platform management for universities piloting Courseload's educational software-as-a-service digital content solution. Provided training, support, and analytics to institutional administrators, project managers, faculty, and students. Additionally, as one of only a few dozen employees at the former education technology startup, I served in a number of secondary roles within the organization, working alongside sales, marketing, and the leadership team to expand our visibility within the education technology industry and to assist in securing sources of capital investment or acquisition for the organization. Courseload was acquired by Unizin in early 2015.

Director of Civic Engagement

Orr Fellowship

May 2014 - May 2016 (2 years 1 month)

During our two-year tenure, Orr Fellows gain executive-level mentorship at our Host Companies, build an impressive professional network through monthly meetings with Indiana business, organizational, and civic leaders, and join an invaluable peer network with other talented recent grads. As the Director of Civic Engagement, I worked with the Orr Fellowship network to strengthen current ties to the Indianapolis community and to develop new ones. This included launching our flagship Civic Engagement program, the InnovatOrrs Project (now LaunchPad Indy), in which the Orr Fellowship, alongside Teach for America Indianapolis, leads a weeklong entrepreneurial curriculum for 7th-and-8th grade classrooms throughout the city designed to empower stud

Primary Author - Butler Sustainability and Climate Action Plan

Butler University

Jan 2013 - Dec 2013 (1 year)

Designed and drafted a multimillion dollar framework through which Butler University will achieve greenhouse gas net neutrality by 2050. I spearheaded Butler's Sustainability Council, a coalition of administration, faculty, and staff assembled to inform the development of the Sustainability and Climate Action Plan and to ensure the overarching success of Butler's sustainability endeavors. As part of this effort, I utilized a national network of sustainability officers to ensure Butler's process was fully aligned with similar endeavors in the higher education sector and developed communication strategies targeting the Butler Board of Trustees to ensure adoption and compliance.

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Intern

Butler University Center for Urban Ecology

Jan 2012 - Dec 2013 (2 years)

In addition to the research and drafting of the Butler University Climate Action Plan (see above), assisted in projects designed to promote ecological responsibility and community development in the Indianapolis Metropolitan Area.

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Aaron Harrison

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