Scott Engelman

Scott Engelman

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CMO
California, United States

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Jobs verified_user 0% verified
  • Gather
    Advisory Board Member
    Gather
    Jul 2026 - Current (4 months)
    Gather runs AI-moderated market research and interviews at scale with real and synthetic audiences, and returns research-grade answers in hours instead of quarters. Backed by Anthropic, True Ventures and Menlo Ventures.
  • TeamSnap
    SVP of Marketing
    TeamSnap
    Oct 2024 - Jan 2026 (1 year 4 months)
    Head of Marketing for TeamSnap, the largest technology platform and community in youth sports, serving 30M users and 19,000+ sports clubs and leagues. Reporting to the CEO, I lead the company's brand, growth marketing, product marketing, content marketing, lifecycle and communications functions across our three business lines: Consumer, B2B, and Brand Solutions. Revenue owner for the Consumer business, delivering double-digit revenue growth. Created and launched TeamSnap ONE, the company's new brand, and led the go-to-market for the largest product platform transformation in company history, spanning positioning, messaging, website overhaul, campaigns and PR.
  • Coursera
    Head of Product Marketing
    Coursera
    Mar 2021 - Jun 2024 (3 years 4 months)
    Built and led Coursera's Product Marketing function from the ground up. Reporting to Coursera’s CMO, I drove product-market fit, market strategy, positioning and product GTMs supporting B2C and B2B revenue growth from $415M in 2021 to $635M in 2023. Launched AI powered product innovations and solutions including Coursera Coach, Gen AI Academy, AI Machine Translations and AI Course Builder.
  • Various Startups
    Fractional CMO
    Various Startups
    Apr 2020 - Mar 2021 (1 year)
    Lunchclub (Oct 2020 - March 2021)
    Interim Head of Marketing for A16Z backed Series A startup building the future of professional networking. Lunchclub's AI technology matches professionals in 1:1 conversations to grow their network and create meaningful new connections. Built the company's positioning, brand strategy and visual design.

    ClassDojo (April 2020 - Sept 2020)
    Interim Head of Monetization Growth for Series C edtech startup. ClassDojo is the leading communication and community app for K-8 schools used in 90% of US schools and in 180 countries. Helped deliver 50%+ subscription revenue growth and drove monetization strategy to further strengthen product-market fit.
  • Facebook
    Marketing Director, Facebook app
    Facebook
    Jan 2019 - Dec 2019 (1 year)
    Head of Marketing for Facebook's Community products including Facebook Groups (1.4B monthly users), Facebook Events (700M monthly users) and Social Good products ($2B raised for causes). Shipped on-platform campaigns and product launches driving product growth and brand sentiment, including "More Together," Facebook's largest-ever brand campaign. Led the GTM and launch for the most significant update to the Facebook app in five years, putting Groups and Communities at the heart of Facebook.
  • Facebook
    Marketing Director, Messenger app
    Facebook
    Nov 2016 - Dec 2018 (2 years 2 months)
    Head of Marketing for the Messenger app supporting growth from 1B to 1.5B global monthly users in 2+ years. Created and activated Messenger's first ever unified brand and visual identity. Drove GTM and launch of over 100 features, making Messenger one of the world's most feature rich messaging apps. Led marketing for M, Messenger’s AI assistant and business bot platform, one of the earliest consumer AI products at scale. Helped establish Messenger Kids as the leading chat and messaging app for kids while defining a new category.
  • ZOZI
    SVP of Marketing (Acquired)
    ZOZI
    Dec 2015 - Sep 2016 (10 months)
    Head of Marketing for leading bookings and payments SaaS provider for the $200B experiences industry. Responsibilities spanned brand, demand gen, customer marketing, product marketing, content marketing, social, PR, and marketing operations. Built demand gen engine that increased leads 2.5x and drove 60% of the company's new customers.
  • LinkedIn
    Head of Consumer Marketing
    LinkedIn
    Mar 2014 - Jun 2015 (1 year 4 months)
    Reporting to LinkedIn's CMO, I led Consumer Marketing globally, building a 45-person team across six countries. Delivered marketing campaigns and 20+ product GTMs, including the launch of LinkedIn's Publishing Platform, new flagship mobile app and new homepage, driving growth, engagement and NPS gains across LinkedIn's 350M+ members. Led company-wide brand positioning to define and communicate LinkedIn's value to consumers: Connect to Opportunity.
  • LinkedIn
    Head of Online Marketing
    LinkedIn
    Jan 2012 - Feb 2014 (2 years 2 months)
    Led marketing for LinkedIn’s Online business lines globally, supporting growth from $235M in revenue in 2011 to $637M in 2013, representing 40% of LinkedIn's revenues. Products included: LinkedIn Premium subscriptions, LinkedIn Ads, Sales Navigator, Sponsored Updates, Job Postings and Company Pages serving consumer, prosumer and SMB audiences. Grew Premium subscriber base by 3x, advertisers by 2.5x and company pages by 2x.
  • Netspend
    VP, Marketing
    Netspend
    Jun 2008 - Dec 2011 (3 years 7 months)
    Head of Marketing for NetSpend's newly created Direct-to-Consumer business. Joined as 2nd employee. Grew business division revenues from $8M in 2008 to $65M in 2011. Acquired over 1M new customers via online, mobile, direct mail and direct response TV channels. Helped establish NetSpend's leadership in the prepaid debit card industry leading to a successful IPO in 2010 and eventual $1.4 billion acquisition in 2013.
  • Yahoo
    Senior Product Marketing Manager, Yahoo! Music
    Yahoo
    Aug 2005 - Aug 2007 (2 years 1 month)
    Led Product Marketing for Yahoo! Music, the #1 most trafficked digital music service with 25M monthly users. Managed major product launches for the Yahoo! Music Unlimited on-demand subscription service, Launchcast radio service, Yahoo! Music Video service, and re-launch of the Yahoo! Music website.
  • Walmartcom
    Manager, Internet Services
    Walmartcom
    Aug 2000 - Aug 2003 (3 years 1 month)
    Hired as the 50th employee at Walmart.com, a newly formed company built to launch Walmart's online business. Built and managed Walmart's Internet Service (ISP) business line. Grew the business from $0 to $10M in revenue, acquiring 400,000 subscribers in 2 years. Created the original Walmart Connect ISP product and brand.
  • Scale Venture Partners
    Investment Analyst
    Scale Venture Partners
    Jan 1999 - Jan 2000 (1 year 1 month)
    Identified and evaluated technology and health care investments for $500 million venture capital firm.
  • A
    Financial Analyst, Investment Banking
    Alex Brown now Deutsche Bank
    Jan 1997 - Jan 1999 (2 years 1 month)
    Executed equity offerings and analyzed strategic alternatives in buy-side and sell-side acquisitions.
Education verified_user 0% verified
  • The Wharton School
    BS Economics, Concentrations in Finance and Entrepreneurial Management
    The Wharton School
  • Harvard Business School
    MBA, Focus on Consumer Marketing
    Harvard Business School
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • Harvard Business School
      HBS Business Plan Competition, Finalist
      Harvard Business School
      Wrote a business plan for an e-commerce service focused on aggregating and sharing consumer wishlists. Presented to the HBS faculty and student body and pitched to VCs.
    • Stanford Graduate School of Business
      Marketing Certificate, Stanford GSB Executive Education
      Stanford Graduate School of Business
      Completed Stanford GSB’s Strategic Marketing Management Executive Education program.
    This is a community-created genome.