Adam Chandler

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How to Hire a Great Salesperson

American Express OPEN Forum Jun

Hiring a good salesperson is both an art and a science. In the past, “relationships” were at the top of many hiring managers’ lists. But while relationships are important, especially given how fragmented the digital-media space has become, it’s definitely taken a back seat to other important qualifications. Here’s what I look for in a great salesperson.

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Develop The Next

Jack Myers Dec

The holiday season is a good time to reflect, give thanks and give back. Giving back can take on many forms, whether it is contributing to a good cause or helping those in need. We can also "pay it forward" in our professional lives by developing talent and providing mentorship to rising stars. You are never too young or old to start.

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The New Art Tech

Advertising Week Sep

Don't be fooled by the state of data driven programmatic buying in 2017. Some of today's largest brands are quietly moving their automation strategies up-funnel with brand-focused campaigns. This next wave in mobile advertising is bringing new art to ad tech with the development of more dynamic brand creative that’s still easily delivered via programmatic pipes.

Kargo CBO Adam Chandler leads a panel of industry experts in exploring the great opportunities this approach opens.

Lewis Rothkopf
General Manager of Supply
MediaMath

Hagan Ochsner
Manager, Agile Marketing
The Home Depot

Steve Indich
General Manager, North America
Beamly, Inc.

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2013 Will Bring A Talent Correction in Digital Media Sales

Adexchanger Dec

This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these companies began what I expect to be a defining trend in 2013: the shrinking of the legacy sales force for the post-commodity era.

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Rethinking The Open Garden In The Wake Of Brand Safety Woes

AdExchanger Apr

What a week. More than 250 brands pulled back their ad spending due to unsafe supply in the very walled gardens that claim brand-safe scale.

Now more than ever, rethinking an open-garden strategy is paramount. Will it be easy? Easier for some than others.

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Martini Media Debuts Private Ad Exchange for Reaching Uber-Influencers Online

BusinessWire Sep

Martini Media Debuts Private Ad Exchange for Reaching Uber-Influencers Online

MartiniLIVE extends real-time bidding to long-tail websites that cater to people who spend and share the most online

NEW YORK--(BUSINESS WIRE)--Real-time bidding on open ad exchanges has been the province of websites with the broadest audience. Now a new product from Martini Media, the digital platform for uber-influencers, promises to bring so-called long tail sites—which generate influence over time rather than mass splashes—into the world of self-adjusted campaigns. On MartiniLIVE, selected advertisers will be able to set their price for premium inventory on the kinds of niche sites that attract a disproportionate percentage of the people

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Video Panel - MMS During NY Ad Week 2014 - How to Do Programmatic Right

MMS Sep

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P&G Adapts Its Web Fashion Show for Hispanic Women

Advertising Age

NEW YORK (AdAge.com) -- The first episode of Spanish-language online branded entertainment show "De Moda" focuses on celebrities who wear amazingly inexpensive clothes on the red carpet. That was the most popular topic last year on "The Thread," which like "De Moda" is produced for Procter & Gamble Co. by Starcom MediaVest Group units and Yahoo.

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Jumptap’s Adam Chandler on Mobile Marketing and Audience-Centric Advertising

The Makegood The business of media advertising May

Adam Chandler is SVP of Sales at Jumptap, a leader in targeted mobile advertising. The Makegood recently spoke with Adam about his new position, mobile advertising, and consumer behavior.

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Video Panel: Strategies For Building Your Programmatic Mobile Business, Millennial Media & AppLovin

AppNexus Partner Series May

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Not Everyone Needs a Tiger — Hiring your first salesperson @ a start-up.

LinkedIn Apr

In 2012 I wrote “How to hire a great salesperson”. While these same principles hold up in 2018, there’s a renewed urgency to hiring a company’s first seller. For this story I’ll focus on the early- to mid-stage tech startup.

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Mobile & the ADD Crowd

MediaPost Aug

Back in the old days, we used to tune out of something by staring blankly into space. Today, we have help from our fancy mobile devices – where we can spend hours mindlessly clicking around. In today's so-much-choice-everywhere culture, it's gotten increasingly hard to reach consumers – especially men. There is always another option to tune into now – listen to, read, stream, share, buy – and it’s all at your fingertips.

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The Year of the Right Brain

Jack Myers Feb

The big job of 2014 is bringing right brain thinking to the math problem of digital ad sales. The business depends on it.

A year ago, I wrote that in 2013 the culling of legacy sales forces would “close the widening gap between client needs and sales capability by forcing digital media to get back to sales fundamentals.”

Turns out I needed a longer horizon line.

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Cracking The Guy Code

MediaPost Jun

Men are tricky. Just because many love sports, music, entertainment, cars (all popular content categories) doesn't mean they are an easy target to engage. In fact, it's the opposite. Not too long ago, buying content around sporting events attracted mass male audiences. Today, men are spending far less time watching TV and more time with video games, the web, and their mobile devices.

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Insights From A Web Guy Turned Mobile: Three Topics Inside The Noise

MediaPost Mobile Marketing Daily Mar

As an online marketing seller for over a decade, I finally made the platform shift to mobile. In the past few months, I have been exposed to what I believe are the most defining trends of our industry: the position of mobile within the comprehensive media mix, the need for apps or lack thereof, and the unique location and time-aware characteristics of mobile. At the heart of each of these topics is the mobile consumer -- the factor by which campaigns in 2013 and beyond will be shaped more than ever before. How can brands leverage these trends while fully mirroring their audience?

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CES Deserves a New Name

Jack Myers May

This year, brands and media dominated the stage at the biggest show in Vegas.

I’ve attended CES for 10 years as a digital media seller. While it’s always been invaluable for developing relationships, the role of technology in marketing and media has been largely peripheral as a topic.

This year, though, brand and media technology took center stage. This is an important change for our business. Technology changes how consumers experience our brands, and we need conferences like CES to put this emerging dynamic on display.

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Video Panel: How GE is Driving Mobile Innovation - Mobile Media Summit during Advertising Week 2013

MMS Sep

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Video Panel: Advertising Week 2015 - Media Buying of the Future, the case for Automated Guaranteed.

Advertising Week NYC Sep

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Video Panel: Advertising Week 2016. For Love of the Game: Sports Marketing in the Age of Cord Cutting, Streaming and Soc

Advertising Week NYC Sep

Hear from social and publishing leaders in the space as they discuss how traditional viewing of sports as we know it is rapidly changing and evolving to meet the preferences of consumers, and how each side can benefit alike the process.

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Ad Tech Needs A Common Parlance For Brands

AdExchanger Jun

As more brands discuss in-house automation strategies, there is an increasing need to educate brand marketers on the value of automation technologies and how they relate to a brand’s business goals.

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The The Era of Cross-Screen: How Advertisers Can Sift Through the Pack

Jack Myers MediaBizBloggers Aug

Ladies and gentlemen, in case you haven't been paying attention, cross-screen is officially the hot topic of 2013. Everyone from mobile platforms and Demand-Side Platforms (DSPs) to PC ad networks are positioning themselves as cross-screen players and vying for a piece of the coveted pie. Whether you call it cross-screen, multi-screen or cross-device, it's about one thing: following and reaching the consumers across screens.

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Get In The Start-Up Arena

Jack Myers Oct

Demo Days offer a way past the Catch-22 of entrepreneurialism.

Some things you just need to experience live. Entrepreneurialism is one of them.

I'm a big rock 'n roll fan – big bands, big arenas, and big occasions. When you're there you get it. On film, the Pearl Jam 25th anniversary concert is just data. In the arena, it was a visceral, three-dimensional connection to the band, the music, the community, and the meaning of it all (personally, historically and communally).

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Quick Takes w/Rubicon Project: 1:1 w/Matt Hasselbeck on Social Media: Advertising Week 2016

Advertising Week NYC Sep

ESPN Analyst and NFL Quarterback Matt Hasselbeck took a few minutes to chat about sports marketing and social amplification with Rubicon Project's SVP, Adam Chandler.

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Rethinking Protocols & KPIs For Storytelling In An Automated World

Adexchanger Programmatic IO Oct

How do you maintain the integrity of storytelling with video in an automated world? Today’s real-time programmatic ecosystem needs tweaks of both protocols and KPIs to work as efficiently for branded video content as it has for direct response display advertising. Learn best practices as well as the key trends which make video the next technical frontier for the programmatic industry.

Adam Chandler, Chief Business Officer, Kargo

Kartal Goksel, Chief Technology Officer, Kargo

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Meet The New Search

Jack Myers Apr

The latest wave of tech advancement will make online display the most powerful magnet in a marketer's attraction portfolio.

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The Fascinating History of Automated Guaranteed

Advertising Age Nov

From Manual to Automated Ad Buying and Selling -- in Under 700 Words.

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Online Advertising Hits Stride on Hispanic Sites

Advertising Age

NEW YORK (AdAge.com) -- The Hispanic online population and Hispanic Internet advertising are growing faster than the general market, and Hispanic portals and sites are just beginning to get into fast-growing areas like user-generated content, behavioral targeting and search.

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Adam Chandler

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