Matt Willis

Co-Founder, GTM

Attuned Intelligence

Jan 2025 - Current (1 year 8 months)

Co-Founder, GTM Leader

Attuned Intelligence

Jan 2025 - Current (1 year 8 months)

early team member

Stealth Startup

Jun 2024 - Jan 2025 (8 months)

GTM Advisor

Assemblyai

Dec 2023 - May 2024 (6 months)

Chief Revenue Officer (CRO)

Assemblyai

Dec 2022 - Dec 2023 (1 year 1 month)

-150% y/y direct sales bookings growth in '23 -2.5x y/y new logo acquisition in '23 -2.5x y/y GTM team size as we brought in top talent across GTM disciplines (enterprise, commercial, BDR, CS, Ops) -Brought/established/collaborated to launch many $0-$20M journey requirements including but not limited to: +Capacity plan, role specialization, customer/prospect segmentation, revops policies, sales territories, outbound prospecting process, pipeline council, forecasting and pipeline management, sales methodology (WbD), end-to-end customer journey, sales assets, growth-friendly pricing and packaging, contracting process, comp plan standardization, GTM metrics pack, talent development framework, performance management process, and overall operat

Group Vice President

DocuSign

Apr 2022 - Oct 2022 (7 months)

--Longtime sales leader helping grow the DocuSign Commercial Business Unit in North America from ~ 20 to 750+ in direct sales headcount, a period of time (2009 - 2022) in which the overall company grew from <$10M to $2B+ in revenue, and 50 to 8000+ employees

GVP, North America Commercial Sales

DocuSign

Feb 2020 - Mar 2022 (2 years 2 months)

-GVP responsibility for CBU NA activities and outcomes - we started at roughly $400M ARR and more than doubled during this time -Grew direct AE/AE Leader headcount from 400+ to 750+, and GTM matrix org from 700+ to 1500+ (GTM matrix org includes xDR, SA/SE, CS, RM and other roles) -Annual Growth rate(s): gross new bookings, expense and staff months >35%+ CAGR -Assumed Executive Sponsorship role for HONOR ERG (employee resource group supporting and connecting employees who served in our country's armed forces, and allies)

Vice President, NA Industry Org

DocuSign

Feb 2016 - Feb 2020 (4 years 1 month)

Responsible for results of our industry-focused sales teams in North America’s Commercial Business unit, consisting of teams in Financial Services (Mortgage, Banking, Credit Unions, Fintech, Insurance, Wealth Management) Higher Education, Healthcare + Life Sciences, Real Estate, Not for Profit, Legal - Grew this business to consistently account for 35+% of total direct company bookings and revenue on a quarterly/annual basis -Grew AE and Leader headcount to exceed 200, broader GTM org to 350+ -Grew annual bookings, expense and headcount from the Industry business in the 40% - 50% range in early years, in the 30%+ range in the later years in this role -Expand industry playbook beyond Financial Services, success relied upon: + Recruitment o

Area Vice President - Commercial Sales

DocuSign

Feb 2015 - Feb 2016 (1 year 1 month)

-Leading DocuSign's industry-focused sales teams in North America - Financial Services, Insurance and Education. -Org Headcount in the 75-100 range, annual growth in the 40-50% range, exceeded plan and attained Presidents Club each year in role.

Director of Sales, Corporate Sales

DocuSign

Jan 2012 - Jan 2015 (3 years 1 month)

-Leading DocuSign's industry vertical sales organization in North America, and geo mid-market. Vertical teams organized to sell into: Financial Services, Insurance, Healthcare Life Sciences, Education -Org Headcount in the 40-80 range, annual growth in the 40-50% range, exceeded plan and attained Presidents Club each year in role.

Sales Manager/ Team Lead/ Account Executive, Corporate Sales

DocuSign

Jun 2009 - Jan 2012 (2 years 8 months)

-Leading Financial Services, Insurance and Mid Market sales teams -Team size up to 25 AEs, annual growth in the 50-100% range, exceeded plan and attained Presidents Club each year in role.

Sales Manager, North America

Activio International AB

Jun 2008 - Jul 2009 (1 year 2 months)

Developed GTM plan for Sweden-based technology company. Established first commercial customers in NA, focused on fitness chains, professional sports, tier 1 universities (athletic depts) - sold and delivered first NA customers to MLS and tier 1 universities.

MBA Graduate

Stockholm School of Economics

Jan 2006 - Dec 2007 (2 years)

-Full time MBA program based in Stockholm Sweden - SSE Business School ranked at the time in the top ten in Europe (2006 & 2007) -Master thesis work with ABSOLUT Vodka - brand extension strategy and international marketing plan - created financial models, market sizing and product pricing recommendations, presented to executive team -Thesis project with fitness startup Activio, consulting on international expansion, revenue model

Sales Manager

Onvia

Jun 2002 - Jul 2006 (4 years 2 months)

- 2 years as an AE, 2 years leading a team of AEs (8) - #1 producing AE on outbound acquisition team (2003, 2004) -100% Outbound/ customer acquisition focus, created outbound prospecting playbook - method standardized upon and utilized broadly -Early subscription/ Saas model - land and expand, success oriented model. -Hired, trained and led ten account executives. Managed team pipeline, activity and forecast - reported to executive team

J

Varsity Football Coach

Juanita High School

Aug 1999 - Aug 2001 (2 years 1 month)

Varsity O & D line assistant coach, JV offensive coordinator, scouting report responsibilities around Puget Sound. Spent 20+ hrs per week during season while full-time undergrad at the University of Washington

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