Yaroslav Tarasyuk

Head of Marketing

Provectus

Apr 2016 - Current (10 years 6 months)

Chief Marketing Officer

SQUADEX

Apr 2016 - Mar 2020 (4 years)

SQUADEX is a technology consulting & engineering company enabling software delivery automation and data-driven decision making through DevOps & Big Data practices.

Chief Marketing Officer / Growth manager

Magic Cyprus

Feb 2015 - Mar 2016 (1 year 2 months)

• identifying untapped market niches to fulfil through research
• strategic marketing planning & startup business model development/testing
• setting up objectives & designing strategic brand’s positioning (B2B/B2C)
• exploring data-driven customers’ insights, creating value proposition
• funnelling NPD process incl. offline & online products augmentation
• development & implementation of B2B/B2C acquisition strategies
• organizing a workflow of R&D, Sales, Marcom & Digital teams
• day-to-day performance evaluation & contingency planning

C

Product Marketing Manager

Cardpay

Aug 2014 - Jan 2015 (6 months)

• marketing analysis & growth strategy development
• formation product development plan & road-map
• day-to-day collaboration with the development team
• designing & execution of strategic/operational marketing plans
• directing & overseeing Marcom team (SMM, SEM, Context, E-mail)

Marketing & Communications Manager

Prestigio HQ

Jul 2013 - Jul 2014 (1 year 1 month)

• assessing marketing environment & marketing strategy development
• product portfolio management & new product development / concept testing
• planning & implementation of Go-to-Market strategy across the regions (EU, ME, CIS)
• managing marketing communications through the use of various channels & methods
• optimizing ROI & profit growth via reaching new customers through online
• overseeing execution of HQ marketing initiatives by local teams (27 countries)

Marketing & Brand Manager

PocketBook International

Mar 2011 - Jul 2013 (2 years 5 months)

• business analysis & brand strategy development
• designing strategic brand positioning & product differentiation
• development of brand identity & corporate branding guidelines
• marketing strategy formation & implementation (B2B/B2C markets)
• execution of integrated marketing programs in collaboration with EU agencies
• establishing customer relations through the use of DM, SMM, PR & CSR initiatives
• managing pool of stakeholders & project-based cross-functional teams (24 countries)

C

Account Director, Co-founder

CONCEPT creative house

Sep 2008 - Feb 2011 (2 years 6 months)

• strategic planning
• new business development
• key accounts management
• running client-service team
Clients: Suzuki, Mazda, Audi, Bentley, Bacardi-Martini, Hyatt.

Senior Account Manager

JWT Ukraine

Jul 2003 - Aug 2008 (5 years 2 months)

• managing key accounts & new businesses of the agency
• tracking competitive activities, exploring consumer insights
• development & implementation of integrated marketing campaigns
• pre & post campaign measuring efficiency
Clients: Kraft Foods, Nokia.

Yaroslav Tarasyuk

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Yaroslav Tarasyuk

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