Gisele Goes

I’m a data-driven and creative-oriented marketing leader with 12+ years of experience across organic growth, content strategy, and performance marketing. I’ve spent my career proving that brand and performance aren’t opposites; they’re better together.

I build customer-centric campaigns that hold the line on brand while driving measurable outcomes. That’s meant leading cross-functional teams, building content engines from scratch, running A/B testing frameworks, and scaling growth through discoverability, content, and integrated digital work across paid and organic channels.
What I love most is the messy middle where creativity, data, and distribution meet. That’s where the interesting stuff happens.

In 2024, I was named one of the Wall Street Journal’s “Marketers to Watch” for innovative contributions to the marketing industry, and spoke at SXSW on the future of brand discoverability in an AI-shaped world.