GTM strategy - Platforms
Samunnati
Apr 2025 - Jan 2026 (10 months)
Led multiple zero-to-one and scale-up initiatives at Samunnati across product, platforms, and CEO’s Office, shipping the Agri Assist scheme discovery platform for FPOs and farmers, launching Bharath FPO finder, and operationalizing group marketplaces that together process 1000+ crore GTV annually; additionally served as interim Head of Technology, driving CRM rollout, LOS migration, vendor renegotiations, and a cultural reset on accountability, while expanding validated FPO reach from ~6.5K to 30K through a GTM motion powered by voice AI, IVR and tele, and steering cross-functional turnarounds, corporate restructuring inputs, ecosystem relationships, and M&A evaluations for tech products and startups within India’s largest agri enterprise n