Brian Pope

Chief Marketing Officer

ATI Restoration LLC

Aug 2023 - Current (3 years)

Leading brand vision and marketing strategy for the largest privately-operated disaster restoration contractor currently operating in 70+ offices across the U.S. I'm also proud to be leading marketing for my fifth brand within the TSG Consumer Partners portfolio.

Co-Founder and CEO

CHKN Not Chicken

Aug 2021 - Jul 2023 (2 years)

Led the creation, funding, and overall management of a food technology business seeking to improve the environment and the health of people through the creation of delicious plant-based meat. - Best Overall Brand – Mindful Awards 2022; Best New Plant Based Startup – World Plant Based Expo 2021 - Available within 1200+ doors nationwide within 1 year of launch - One of the fastest growing brands within KeHE Fresh gaining distribution in Sprouts, Raleys, Market of Choice, New Seasons, Rouses, Sendiks, Tony's, Nugget, Bristol Farms, Pete's and more! - Featured in E! News, Bon Appetit, Women's Health and more!

Chief Growth Officer

Nuun Hydration

Nov 2019 - Oct 2021 (2 years)

Responsible for building and executing the growth drivers that will propel Nuun to be the #1 functional hydration brand in the world. Pillars for growth include product innovation, category creation, and international expansion. Helped guide the brand to its sale to Nestle Health Sciences.

General Manager, Consumer Direct Marketing Channel

NAUTILUS INC

Dec 2016 - Mar 2018 (1 year 4 months)

P&L responsibility for the $225M consumer direct marketing channel across Nautilus, Inc.'s portfolio of fitness brands including Bowflex, Schwinn, Nautilus, and Modern Movement. Responsible for the direct channel globally including branding, demand generation, customer acquisition, customer care, and post-purchase customer experience. Launched a range of new fitness products including Bowflex HVT, Bowflex Results Series, Schwinn Classic Cruiser, and Modern Movement, a new brand of shelf fitness products.

Chief Marketing Officer

SmartThings

May 2015 - Oct 2016 (1 year 6 months)

Led global marketing for SmartThings, a smart home/IoT platform company that is a wholly owned subsidiary of Samsung Electronics. Responsible for all marketing initiatives including global brand development, product marketing, e-commerce, experiential marketing, social media and partnership initiatives for SmartThings. • Increased new customer accounts by 280% and devices per account by 170%. • Launched the Samsung SmartThings brand in the US and UK through retailers including Best Buy, Home Depot, Amazon, Curry’s PC World, etc.. • Built a marketing team of 15 and managed a marketing budget in excess of $20M globally.

SVP Marketing

Virgin Galactic

May 2014 - Apr 2015 (1 year)

• Led marketing for the world’s first commercial spaceline including brand storytelling, building brand partnerships, licensing, media partnerships, and PR. • Established a new brand narrative to position the company as a spaceline for earth that democratizes access to space for the benefit of the planet to pivot away from initial perceptions of it being a “rich man’s rollercoaster”. • Managed global crisis communication response in the wake of the test flight accident. • Developed a new website and a series of digital films to communicate the broader mission of Virgin Galactic and why it is important to mankind. • Oversaw brand partnerships including Land Rover, Grey Goose, NBC, and Adidas/Y3.

Interim CMO

Planet Fitness Headquarters Newington NH

Apr 2014 - Sep 2014 (6 months)

Provided transitional marketing leadership for this TSG Partners portfolio company.

Chief Marketing Officer

Neuro Brands LLC Drink Neuro

Mar 2013 - Apr 2014 (1 year 2 months)

Led a team of 20 marketing professionals for TSG Partners portfolio company including brand strategy, packaging redesign, product reformulation, and field marketing.

SVP Marketing

popchips

Apr 2010 - Mar 2013 (3 years)

• Top marketing executive for this TSG Partners portfolio company reporting to the founder/CEO responsible for helping grow annual revenues from $18M to almost $100M in 3 years. • Established popchips as the #2 potato chip brand in the natural snack category • Launched the brand with integrated campaigns in over 15 markets in the US, Canada and UK. • Led the development of marketing campaigns with celebrity partners such as Katy Perry, Ashton Kutcher and Bruno Mars.

V

Chief Operating Officer, with promotions to CEO

Virgin Charter

Jul 2007 - Nov 2009 (2 years 5 months)

Launched the first internet business funded by Richard Branson's Virgin Group as part of founding management team. Established brand identity, developed and executed marketing campaign to launch the business, led product development team in website redesign, usability enhancements, search engine optimization, and CRM/loyalty campaigns. Winner of “Outstanding Website” WebAward from the Web Marketing Association and two Magellan Awards for outstanding marketing in Online Travel Services. Promoted from CMO to Chief Operating Officer in May 2008 and became CEO reporting directly to the Board in July 2009 .

Vice President Entertainment Marketing

IMG

Oct 2005 - Jun 2007 (1 year 9 months)

Vice President of Marketing

Universal Studios Hollywood

Jul 1997 - Sep 2005 (8 years 3 months)

Brand Manager

Taco Bell

Sep 1994 - Jul 1997 (2 years 11 months)

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