Maite Montalvo
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Senior Performance Marketing Specialist & Analyst
Madrid, Community of Madrid, Spain
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Résumé
Jobs
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Senior Performance Marketing Specialist & AnalystCelonisMar 2025 - Current (1 year 7 months)- Performance Marketing Specialist & AnalystCelonisJul 2023 - Current (3 years 3 months)• Manage a diverse portfolio of paid media campaigns across Europe, Japan, and North America, driving A/B testing and optimizing acquisition channels to achieve a competitive cost per lead.
• Analyze key performance indicators weekly to monitor campaign performance, uncover optimization opportunities, and establish best practices. Present actionable insights to facilitate data-driven decision-making and enhance conversion rates from Net New Leads to Marketing Qualified Leads.
• Develop and execute targeted paid media strategies for key personas, overseeing substantial budgets while aligning with stakeholder expectations.
• Led account-based marketing initiatives in North America, significantly increasing net new leads year ov - Digital MarketingCelonisJun 2022 - Current (4 years 4 months)Part of the Performance Marketing team.
• Developed quarterly reports by extracting and analyzing important KPIs (NNL, CPC, Pipeline, MQLs, Leads and more) to provide data-driven insights that help maximize results.
• Plan and execute paid media campaigns, optimizing budgets and defining the strategies to meet the KPIs goals. • Conducted A/B tests to identify what works best for each campaign and identify best practices.
• Working in Excel and Google Sheets with large datasets creating and cleaning data for different reports (Search terms, Dashboard, Budgets, Audiences)
Advanced skills in MQL tracking, , Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Excel and Google sheets. - Commercial and Business Development InternNavantia, S.A., S.M.ESep 2021 - Jun 2022 (10 months)Provided commercial support in the strengthening of international opportunities (developing business plans, SWOT, market analysis, promotional campaigns) and worked closely with the bid manager in the development of offers.
- aLegal Internabogados Jiménez Laz y CadenasJun 2021 - Jul 2021 (2 months)
Education
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- Double Bachelor of Business Administration and Law, Exchange StudentSan Francisco State University
- CColegio San Felipe NeriColegio San Felipe Neri
- Bachelor of Business Administration, Exchange StudentAarhus BSS - Aarhus University
- Double Bachelor of Business Administration and Law - BBA, Business management, marketing, finance, law and relatedUniversidad Carlos III de Madrid