Anissa Cooke

Anissa Cooke

About

Detail

Founder & Principal Consultant
United States

Timeline


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school
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Résumé


Jobs verified_user 0% verified
  • West Virginia University
    Adjunct Faculty
    West Virginia University
    Jan 2023 - Dec 2023 (1 year)
  • C
    Founder and Principal Consultant
    Cooke Ventures LLC
    Aug 2023 - Current (2 years 11 months)
    • Lead strategic marketing and communications engagements for mission-driven organizations, translating organizational goals into clear messaging, campaigns, and content strategies. • Develop integrated communications across email, web, and social channels to expand audience reach, strengthen engagement, and support growth initiatives. • Partner with organizational leaders to shape narrative frameworks, campaign priorities, and stakeholder communications. • Support program and initiative development through research, positioning, and audience insights.
  • West Virginia University
    Adjunct Faculty
    West Virginia University
    Jan 2023 - Dec 2023 (1 year)
  • The Conversation US
    Events and Marketing Communications Manager
    The Conversation US
    Jan 2021 - Apr 2023 (2 years 4 months)
    • Spearheaded effective digital marketing campaigns, increasing newsletter subscribers by 750%. • Oversaw the creation of high-quality marketing materials to showcase accomplishments. • Successfully planned, coordinated, and executed impactful onsite and virtual events for 1000+ participants. • Proactively scouted applicable speaking opportunities and informed staff about submission requirements. • Coordinated and submitted nominations for industry accolades, elevating our industry reputation.
  • Berkeley College
    Adjunct Professor
    Berkeley College
    Jul 2019 - May 2020 (11 months)
  • Techstar Group
    Verizon Marketing Communications Consultant
    Techstar Group
    Apr 2019 - Jan 2021 (1 year 10 months)
    • Collaborated to strategize and market a monthly webinar and workshop series, reaching 200+ employees. • Facilitated execution of the weekly webinar series by assisting the host, ensuring seamless execution. • Managed and executed events to boost brand awareness, foster diversity recruitment, and highlight cloud technology benefits for both internal and external audiences.
  • Computer Sciences Corporation CSC
    Marketing Principal
    Computer Sciences Corporation CSC
    Jun 2007 - Apr 2014 (6 years 11 months)
    • Devised impactful B2B marketing strategies and actively contributed to thought leadership content creation, leveraging customer insights to craft engaging infographics, reports, and whitepapers. • Collaborated with product development teams, sales, and field marketing on product marketing strategies and materials (brochures, case studies, use cases) to drive digital transformation solutions. • Orchestrated company presence at large-scale conferences and trade events to generate valuable leads. • Coached speakers in preparation for polished presentations. • Oversaw the Speaker’s Bureau, identifying relevant speaking opportunities and managing submissions to promote company’s industry insights and subject matter experts. • Successfully mana
  • Creative Circle
    ThoughtFocus Marketing Communications Consultant
    Creative Circle
    Feb 2018 - Apr 2018 (3 months)
    Assumed full responsibility for researching, planning, and implementing all marketing initiatives, including events, content creation, digital campaigns, website content management, internal communications, and social media strategy, with a distinct emphasis on the FINTECH sector.
  • Strayer University
    Adjunct Professor
    Strayer University
    Sep 2014 - Apr 2019 (4 years 8 months)
  • Chase
    Divisional Marketing Manager
    Chase
    Jun 2006 - Dec 2006 (7 months)
    • Introduced nationwide marketing initiatives via dynamic, interactive presentations at sales rallies, regional meetings, branch gatherings, and conference calls. • Delivered comprehensive training and sales support to empower teams in upgrading their customer pipeline and acquiring referral sources more effectively. • Employed strategic and industry acumen by collaborating with management to identify lucrative growth opportunities and secure significant corporate funding to bolster local programs.
Education verified_user 0% verified
  • T
    MBA, Marketing
    Temple University Fox School of Business and Management
  • Howard University
    BA, Public Relations
    Howard University
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