Thomas DePaoli

Analytics Engineer

Adswerve Inc

Apr 2026 - Current (5 months)

Founder, President | Digital Marketing, AI, and Go-To-Market Engineering Consultant

Mercury Advising

Jan 2026 - Current (8 months)

I help B2B and B2C companies, executives, and investors accelerate revenue growth through custom programs and strategies in Digital Analytics, Digital Marketing, Artificial Intelligence, MarTech, and Go-To-Market (GTM) Engineering. Using event-based prospect signals and customer behavior to drive inbound and outbound marketing, lead generation, positioning, ICP definition, and sales motion.

VP, Digital Analytics Services Engineering Manager

US Bank

Nov 2022 - Dec 2025 (3 years 2 months)

Sr. Manager, Digital Analytics and Data Engineering

Total Wine More

Feb 2021 - Nov 2022 (1 year 10 months)

Senior Manager, Digital Analytics

UnitedHealth Group

Mar 2019 - Feb 2021 (2 years)

Sr. Digital Analyst

UnitedHealth Group

Jan 2015 - Dec 2019 (5 years)

Digital analytics and digital marketing. Customer acquisition and experience optimization focus. Work with A/B testing, consumer behavior analytics, forecasting, social sentiment, online acquisition, and member retention. Adobe Analytics, Adobe Target, Adobe Experience Manager (AEM), Adobe Launch, Python, Selenium, Tealium, Google Analytics, Google Tag Manager, Google Data Studio, Dynatrace, Tableau, Domo, Hitwise, Google Analytics, R, SQL, jQuery, Angular, JavaScript, Dynamic Tag Management (DTM), SEO, Doubleclick / DART, Clarabridge, iPerceptions, AEM, Alteryx, Data Visualization, Single Page Apps (SPAs), Splunk, SessionCam, ObservePoint, Adobe Audience Manager, Data Management Platform (DMP), Customer Data Platform (CDP)

Digital Client Director

Zimmerman Advertising

Jan 2014 - Dec 2015 (2 years)

Digital lead and support for Party City, Giraffas Brazil, and Nissan.

Director of Digital Media

Athletic Business

Jan 2013 - Dec 2014 (2 years)

Led digital media programs at B2B publications covering athletic and fitness; pool and spa; and hardwood flooring industries.

Senior Manager, Online Acquisition

Rubies DTC LLC

Jan 2012 - Dec 2012 (1 year)

Led customer acquisition for paid search, SEO, CSEs, and affiliate channels.

Director of E-Commerce

Johnson Health Tech North America

Jan 2011 - Dec 2012 (2 years)

Led ecommerce fitness equipment business at Johnson Health Tech North America. Managed D2C business for Livestrong, AFG and Horizon brands. Achieved 300% increase in YOY revenue. Coordinated closely with China and Taiwan divisions.

Director of Internet Marketing

Weissman

Jan 2009 - Dec 2011 (3 years)

• Directed a team of that worked with mobile, affiliate networks, SEO, social media, paid search, comparison shopping, and email across nine B2B and B2C apparel websites. • Grew online business to achieve over 50% of total annual business • Increased YOY online sales over 35% in the midst of an economic downturn

Director of Online Marketing

Artful Home

Jan 2006 - Dec 2008 (3 years)

Drove paid search, natural search, affiliate marketing (Linkshare), social media, site search (Endeca) and web analytics (Coremetrics) programs. Results here led to an online sales increase of 153% YOY, improvement in Top 500 Internet Retailer ranking, and Forbes Best of the Web mentions for 2006 & 2007. Artful Home is the leading source for artist-made home décor, gifts, and jewelry shipped direct from artists’ studios to customers’ homes. They offer more than 12,000 works of original art for the home from 1,200 leading artists.

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Senior Web Analytics Consultant

Technology Leaders

Jan 2005 - Dec 2006 (2 years)

Worked at this top web analytics consulting firm in a client-focused role to interpret online marketing reports, install and support Webtrends, and develop web analytics solutions and training that matched unique marketing and IT objectives. Clients included HSBC, Thomas Publishing, Alcoa, ADP, JWT, and the Inter-American Development Bank.

Online Marketing Manager

Drs Foster Smith

Jan 2004 - Dec 2005 (2 years)

Drs. Foster & Smith was a leading pet supply retailer and Top 100 Internet Retailer. Here I worked as internal consultant and project coordinator between online marketing and IT teams on online marketing projects related paid search, natural search, web analytics (Coremetrics), online merchandising, and site search (Endeca). Efforts led to over $1 million dollars of additional sales through improved online shopping cart merchandising and site search optimization. The company was selected as a Top 50 Internet Retailer in the August 2005 Internet Retailer magazine.

Programmer Analyst

Drs Foster and Smith

Jan 2003 - Dec 2003 (1 year)

Worked primarily with JSP, XML, SQL, and Cold Fusion in a web development role closely aligned with online marketing projects related to enterprise search and online merchandising.

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