Lori M. Brooks

Chief External Affairs Officer at Reach Out and Read

Reach Out and Read

Jul 2023 - Current (3 years 4 months)

Shape the direction, visibility, and perceived value of the Reach Out and Read brand, which serves 4.8 million children and families each year. Lead National and the Affiliate network in leveraging external-facing strategies; driving brand awareness, nurturing allies; shaping relevant public policy; and increasing audience engagement to scale Reach Out and Read nationwide, positioning the organization as a leader in pediatric public health solutions that strengthen children and families. Under her leadership, the External Affairs team crafts, refines, and implements top-level marketing, communications, partnership, and advocacy tactics to elevate Reach Out and Read’s identity, value proposition, and impact.

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Marketing and Communications Consultant

Individual Clients

Dec 1999 - Current (26 years 11 months)

Consult on crisis management and messaging as well as strategic planning. Build brand voice and campaigns. Write, edit and design promotions and marketing.

Director of communications

Oklahoma Contemporary

Jan 2015 - Jul 2023 (8 years 7 months)

Led and developed (and directed the team that implemented) communications, marketing and engagement strategies to grow the reputation, impact and development efforts of — and drive traffic to — Oklahoma Contemporary. Turned high-level brand concepts into engaging print and digital promotions, resulting in more than 9 million bimonthly impressions. Managed, mentored, trained and coached marketing and communications staff, in person and remotely, as well as mentored and coached employees throughout organization. Analyzed and communicated audience segments and needs. Worked with leadership to plan development and programs for $30 million new campus. Served as gatekeeper of brand voice and look. Created and/or guided editorial and visual direct

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Vice president, member services

College Media Association

May 2012 - Nov 2012 (7 months)

Provided professional development and training for college advisers, editors and staffs, including oversight of programming for more than 3,500 attendees of two national conventions.

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Associate executive director

College Media Assocation

Jan 2012 - Jan 2015 (3 years 1 month)

Positioned CMA as a leader in college media education for advisers, professors and students. Plan and execute marketing, branding, public relations and awards programs. Managed collegemedia.org, social media accounts and promotional materials. Planned and executed CMA’s two annual 1,200- to 3,000-attendee conventions, workshops and other events, including programming 325+ sessions and special activities, overseeing promotions, securing speakers and sponsors, researching venues and negotiating contracts, preparing and managing budgets up to $260,000, creating deadlines and schedules, recruiting and overseeing volunteers and staff, and establishin

Freelance graphic designer/copy editor

SONIC DriveIn

Jan 2006 - Jan 2008 (2 years 1 month)

Organized, designed and edited retrofit manual, outlining process for makeover of Sonic locations.

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Associate director, features adviser

OU Student Media

Jan 2004 - Dec 2012 (9 years)

Managed multiple-publication department at the University of Oklahoma. Recruited, trained and advised staffs. Oversaw budgets, marketing, sales and production schedules. Served as editor and main administration liaison for the University of Oklahoma Visitor Guide (circ. 50,000). Developed and directed overall unit efforts, including communications, public relations, recruiting, professional development and events. Managed strategic planning for special projects such as circulation of The Oklahoma Daily.

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Adjunct instructor

University of Oklahoma Gaylord College of Journalism and Mass Communications

Jan 2004 - Dec 2012 (9 years)

Taught features practicum class for the Gaylord College. Included topics such as feature writing, copy editing, design, photography and market research.

Freelance editor/writer

Chickasaw Nation

Jan 2001 - Jan 2003 (2 years 1 month)

Created public-relations plan for Chickasaw Nation. Analyzed survey about needs; designed and edited stories.

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Director of communications

Michael F Price College of Business OU

Jan 1999 - Jan 2004 (5 years 1 month)

Developed and executed Price College communication, marketing and branding strategies. Managed all publications, including Price Magazine. Created development proposals and assisted with strategy. Worked with local and national media to promote the college. Guided students in communication and marketing. Oversaw budgets of more than $250,000. Coordinated web design and content.

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Copy editor

Albuquerque Tribune

Jan 1997 - Jan 1998 (1 year 1 month)

Edited and slotted wire, local, sports and business copy on deadline for two editions. Wrote headlines, created fact boxes, proofed graphics. Slotted and typeset pages. Ran morning news meeting. Edited and designed in-house newsletter.

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Lori M. Brooks

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