Allyson Higgins-Halfpenny

Allyson Higgins-Halfpenny

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Head of Events, EMEA
New York, United States

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Résumé

Jobs verified_user 0% verified
  • Total Management Group
    Head of Events, EMEA
    Total Management Group
    Jun 2026 - Current (4 months)
  • Colin Powell School for Civic and Global Leadership
    Graduate Student, Psychology
    Colin Powell School for Civic and Global Leadership
    Sep 2023 - Current (3 years 1 month)
  • H
    Executive Producer / Owner and Founder
    Higgins Halfpenny LLC
    Sep 2004 - Current (22 years 1 month)
    Independent production, operations, and project management consulting firm providing services for top agencies.

    Leads all aspects of virtual and in-person experiential marketing projects including account management, project management, and operational strategy for events in a wide variety of venues nation-wide and globally (5+ countries) that range in budget from $50K - $5M++. Guest profiles range from intimate, private gatherings to public events for industries including, but not limited to B2B, B2C consumer goods, luxury lifestyle and the technology sector with 10k+ attendees.
    • Executes the full life cycle of event production, develops and implements strategy, l
  • INCA Productions
    Managing Director
    INCA Productions
    Apr 2023 - May 2026 (3 years 2 months)
  • INCA Productions
    VP, Production & Operations
    INCA Productions
    May 2022 - Apr 2023 (1 year)
  • Visionary
    Director of Production & Operations
    Visionary
    Mar 2021 - Oct 2021 (8 months)
    Business ceased trading
  • Giant Spoon
    Director, Experiential Production
    Giant Spoon
    Nov 2019 - Mar 2020 (5 months)
    Managed the NYC Experiential Production Department, leading a team of 4 full-time staff, 2 interns, and 10+ freelancers. Provided exceptional consultative client experience to high-profile brands. Key accounts including CBS/Viacom, Diageo, HBO, and Under Armour.
    • Collaborated with C-Suite leaders on strategic direction and long-term operations planning to drive profits for the business. Determined opportunities to cut costs and increase revenue working with budgets up to $5M++.
    • Developed and implemented an operational infrastructure integrating processes and workstreams and created new standard operating procedures.
    • Managed account relationships, led the request for proposal (RFP) response process, defined and establishe
  • We Are BMF
    VP, Production
    We Are BMF
    Feb 2019 - Sep 2019 (8 months)
    Executive team member with accountability for the leadership of a global multi-office production department with ten full-time staff, 4 interns, and 20+ freelance staff producing over fifteen events per month. Events were produced for key accounts including Amazon, Luxottica Group, Marriott, Mastercard, Olay, Warner Brothers, and Time.
    • Provided leadership, direction, and guidance to the production team while meeting client objectives and remaining within budget.
    • Established a performance-based culture with clear accountability effectively engaging and motivating the team.
    • Strategized with senior leaders across departments to ensure synergy, strong collaboration, and effective communication among the teams.
    • Ensure
  • Whippet Experiential
    Executive Producer
    Whippet Experiential
    Oct 2018 - Nov 2018 (2 months)
    Nationwide, single day, B2B/in-house corporate communications event
  • B
    Executive Producer
    BUREAU BETAK
    Dec 2017 - Feb 2019 (1 year 3 months)
    Luxury fashion shows, immersive experiences, video & digital content production & live broadcast:
    • Kate Spade, Michael Kors & Gabriela Hearst
    • Saint Laurent Menswear SS19
    https://vimeo.com/274279446/c5b4211101
  • MKG Experiential Marketing
    Senior Producer
    MKG Experiential Marketing
    Oct 2017 - Nov 2017 (2 months)
    Mozilla Firefox Fast Ferry, launch of The New Firefox, NYC; public consumer experiential activation, video & digital content production
  • Set Creative
    Project Director
    Set Creative
    Aug 2016 - Aug 2017 (1 year 1 month)
    • YouTube On Stage, Live at VidCon, Anaheim, CA; brand immersion, experiential activation, live music/show experience, video & digital content production, live broadcast to digital platforms
    • Spotify 'Moments' Roadshow, USA, UK, Europe, APAC and LATAM; brand immersion, experiential activation, live music experience, food experience, video & digital content production
    • Spotify C-Space at CES, Las Vegas; brand immersion, experiential activation, video & digital content production
    • Cola World's First 3D Robotic Sign Launch, Times Square NY; public experiential activation, video & digital content production
  • We Are BMF
    Executive Producer
    We Are BMF
    May 2016 - Aug 2016 (4 months)
    • Uniqlo Store Relaunch - Soho, New York; brand immersion & launch, live music performance, immersive food experience
    • Westfield x Who What Wear fashion summit, Garden State Plaza, NJ; press preview, panel discussion & content production
  • Mktg
    Senior Producer
    Mktg
    May 2016 - Jul 2016 (3 months)
    • 2016 Diageo Games, Tales of the Cocktail, New Orleans; brand immersion and experiential activation
    • Smirnoff Ice Electric Den at Bonnaroo; experiential festival activation
  • brachfeld
    Senior Producer
    brachfeld
    May 2016 - Jun 2016 (2 months)
    - Kenzo Perfume Launch, NY, NY; luxury brand launch & press event
  • WRG Live
    Senior Project Manager
    WRG Live
    May 2016
    - RFP Development : Pharmaceutical Brand, Exhibition Supplier
  • Mas
    Senior Producer & Account Manager
    Mas
    Nov 2015 - Mar 2016 (5 months)
    - Spotify House at SxSW; Austin, TX; experiential brand house, music festival, video & digital content production
  • WRG Live
    Senior Producer
    WRG Live
    Oct 2015 - Dec 2015 (3 months)
    -AstraZeneca Internal Communications Event; general session, breakout session, video & digital content production
  • Mktg
    Senior Producer
    Mktg
    Sep 2015
    - Marriott Rewards // Island Life Festival, NY, NY; Social Media Scavenger Hunt & content production
    - Island Records/Marriott Rewards VIP Lounge, NY, NY; consumer guest experience
    - Island Records/Marriott Rewards VIP Afterparty, NY, NY; guest experience
  • Palmer Schwartz Agency
    Senior Production Manager
    Palmer Schwartz Agency
    Jul 2015 - Oct 2015 (4 months)
    - MOVE! Brookfield, Curated by Cecilia Dean and David Coleman, Brookfield Place, New York, USA; interactive, experiential art installation & exhibition & content production
  • TH Experiential
    Senior Producer
    TH Experiential
    Jul 2015 - Aug 2015 (2 months)
    - Birchbox + Birchbox Man Road Trip; nationwide experiential consumer product tour
Education verified_user 0% verified
  • London Metropolitan University
    MA with Distinction, Events Marketing Management
    London Metropolitan University
    Jan 2008 - Jan 2009 (1 year 1 month)
    Dissertation topic: 'Utilising Volunteer Labour in the Events Industry: An Examination of its Cost-Effectiveness from a Market Price Equivalent Approach'

    Achieved an MA with Distinction
    Prizes: University Recognition Award for Academic Excellence, Best Masters Award with Distinction - Top Forty Student
  • Regents University London
    BA (Hons, Fashion Marketing
    Regents University London
    Jan 2004 - Jan 2006 (2 years 1 month)
    Dissertation: 'Fashion Shows and the Media'
  • Missouri State University
    Psychology
    Missouri State University
    Jan 2002 - Jan 2004 (2 years 1 month)
  • The City University of New York
    Graduate Program
    The City University of New York
Projects (professional or personal) verified_user 0% verified
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