W

Whitney Blankenship

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Senior Content Marketing Manager, Founder
Caen, Normandy, France

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Résumé


Jobs verified_user 0% verified
  • Modash
    Senior Content Marketing Manager
    Modash
    Jun 2024 - Current (2 years)
  • W
    Founder
    Whitticisms
    Feb 2024 - Current (2 years 4 months)
  • Drip
    Head of Content
    Drip
    Jan 2023 - Mar 2024 (1 year 3 months)
    * Reversed a traffic-loss trend and began to regain ground in a hyper competitive industry. * I revamped the blog by giving users a logical next step, which increased overall time spent on page, and average session engagement. * I earned 22K form submissions and email signups (and nearly 300 trial sign up completions) from not just organic content, but high-value demand gen templates and downloadables. * Managed a team of 3-5 external writers to produce fresh new content and update older, underperforming content (while using only 60% of my allocated budget). * Created demand-generation content bundles and a lead nurturing campaign that averaged a 61% open rate, a 27.7% CTR, and a 2.5% conversion rate. * Increased our weekly newsletter click
  • Omnisend
    Senior Content Marketing Manager
    Omnisend
    May 2021 - Oct 2021 (6 months)
    * Creating SEO rich content for our blog * Procuring and editing external content for an aggressive backlink strategy * Managing a team of freelancers for guest content * Building newsletter campaigns and email automation for our subscribers * Creating lead magnets, reports, and drip campaigns * Editing and copywriting for every facet of the organization: site, product, and blog * Maintaining social media accounts: Twitter, Facebook, LinkedIn * Heading content creation projects to solidify our brand image and foster influencer relations * Founding member of a grassroots internal diversity and inclusion culture team
  • IAE Caen
    Adjunct Professor
    IAE Caen
    Oct 2019 - Nov 2021 (2 years 2 months)
    Teaching practical digital marketing skills to the next generation of marketing professionals. My course, Digital Agility, taught master-level students how to practically use different marketing channels through a semester-long project where they needed to learn to build and market their own business online. They were taught the basics around SEO, content, email, social media, digital ads, and more with best practices. I basically created the class I would have wanted when I was in their shoes.
  • Omnisend  Ecommerce Marketing Automation
    Content Marketing Manager
    Omnisend Ecommerce Marketing Automation
    Nov 2018 - May 2021 (2 years 7 months)
  • Divvit
    Content Marketing Manager
    Divvit
    Oct 2017 - Oct 2018 (1 year 1 month)
    I create content across channels for our blog, social accounts, and external branding. I also handle outreach to external publishers, work on marketing and content strategy, and SEO boosting for Divvit. Tasks include: -Writing copy, blog posts, scripts, email sequences and email courses -Newsletter acquisition, creation, and maintenance -Content diversification: using written content to create webinars, videos, presentations, visuals, & social media posts -Webinar management, partner acquisition, execution, and distribution -Community management of Twitter, LinkedIn, Facebook, & YouTube -Visual & Infographic creation and distribution -Blogger and collaboration outreach
  • SupplyWeb
    Marketing and International Development
    SupplyWeb
    Mar 2016 - Dec 2016 (10 months)
    At SupplyWeb, I develop and design their website. I am also in charge of referencing via content creation for marketing purposes in English. I write articles about E-Commerce and Marketing for the benefit of our users and others in our Network.
  • ECommerce Nation
    International Director
    ECommerce Nation
    Feb 2016 - Sep 2017 (1 year 8 months)
    I manage, create, edit, and communicate based on the E-Commerce Nation community in English for our international partners. I'm in charge of the English Content creation department where we publish the latest in E-Commerce news, digital development, and marketing optimization. Tasks: -Creating a constant digital marketing strategy using diverse leverage at our disposition. -Maintaining editorial guidelines for the publication of all inbound content, including acting as final editor and manager of our editorial calendar -Negotiating partnerships with solution providers from all over the world -Partnering with global e-commerce events -Auditing strategic processes for more efficient operation -Training and guiding of all team members -Creatin
  • A
    Freelance en Design, Marketing, Communication, Community Management
    AutoEntrepreneur
    Oct 2015 - Mar 2016 (6 months)
    -Rebranding of internal/external documents -Website design in HTML5/CSS -Community Management/Social Media strategy development -Translation French to English
  • N
    Marketing, IT, and International Development Assistant
    Normandy On Site
    Feb 2015 - Jul 2015 (6 months)
    -Client relations and sales -Public Relations -Web-marketing and traditional marketing -Design -Community Management -Site maintenance and design -Prospection
  • C
    Marketing Assistant
    Clopinette
    Jul 2014 - Jan 2015 (7 months)
    Development of publicity campaigns for our stores found all over France. Contact and management with Advertising managers to develop appropriate campaigns as wells as the development and creation of visual mock-ups and advertisements used for display in stores, publication on social media, and print in newspapers and magazines. Planning and launch of social media publications as well as the advertising campaigns and promotional strategy of in-store marketing. Research and presentation of information about our clients as well as the customer catchment areas near our stores.
  • A
    Adjunct Professor of English
    AIFCC
    Nov 2012 - Dec 2014 (2 years 2 months)
    -Educated over 400 unemployed persons in English language skills to facilitate their job search. -Managed one-on-one courses with professionals throughout the department of Calvados. -Created intensive pedagogic curriculum with comprehensive lessons and exercises. -Administered electronic courses with the English-lab team to introduce practice using electronic resources and programs. -Executed bi-weekly workshops in English language instruction including business English, interview skills, technology adaptation, and employment processes in American culture.
  • Ministère de lÉducation nationale
    Assistante d'anglais
    Ministère de lÉducation nationale
    Oct 2012 - Apr 2013 (7 months)
    Introduced American and anglophone culture in classes of thirty French students . Created games to stimulate interest in language learning. Moderated debates on sensitive subjects pertinent to young people.
Education verified_user 0% verified
  • IAE Caen
    Master of Business Administration - MBA, Franco-American Management
    IAE Caen
    Jan 2013 - Dec 2015 (3 years)
  • U
    DALF C1, French Language and Literature
    Université de Caen Basse Normandie
    Jan 2011 - Dec 2012 (2 years)
  • Delaware State University
    Bachelor of Arts (B.A, French Language and Literature
    Delaware State University
    Jan 2008 - Dec 2012 (5 years)
  • University of Delaware
    Criminal Justice and French
    University of Delaware
    Jan 2005 - Dec 2007 (3 years)
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.