E

Elle Green

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Head of Marketing APAC
New South Wales, Australia

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Jobs verified_user 0% verified
  • SmartRecruiters
    Head of Marketing APAC
    SmartRecruiters
    Oct 2024 - Current (2 years 1 month)
    Leading the AI narrative in one of the fastest-moving companies in the industry:
    • Spearhead the APAC growth strategy and execution, focusing on pipeline generation and revenue contribution.
    • Collaborate closely with sales teams to drive measurable commercial outcomes across multiple markets.
    • Develope and execute a comprehensive full-funnel marketing strategy, enhancing brand presence and demand generation.
    • Manage regional budget allocation, prioritising investments in high-impact growth opportunities.
  • The Martec
    VP Strategic Partnerships & VP Community @ Employer Brandwagon
    The Martec
    Jul 2021 - Jul 2024 (3 years 1 month)
    As a founding member of The Martec, I played a pivotal role in building and scaling the world's first AI-powered employer brand advocacy platform:
    • Shaped and executed the GTM strategy across sales, product, marketing, and partnerships to drive growth.
    • Built strategic partnerships that expanded our reach and unlocked new revenue opportunities.
    • Operated cross-functionally in a high-growth environment, balancing strategic initiatives with execution.
  • Reejig
    Chief Marketing Officer
    Reejig
    Jul 2020 - Apr 2021 (10 months)
    • Spearheaded the go-to-market strategy for Reejig's talent intelligence platform during its launch phase.
    • Communicated a new narrative on ethical AI in hiring, simplifying complex concepts for stakeholders.
    • Developed strategies that enhanced understanding of the GTM buying lifecycles, fostering better decision-making in AI powered solutions
  • FlexCareers
    Employer Brand and Marketing Director
    FlexCareers
    Jun 2019 - Jul 2020 (1 year 2 months)
    • Developed product strategies aimed at driving growth for diverse clients.
    • Advised organisations on enhancing employer branding, flexible work, and diversity initiatives.
    • Led the Marketing and Client Success functions, tailoring talent strategies to meet client needs.
    • Facilitated executive workshops on the future of work, employer branding and leadership engagement
  • LinkedIn
    Senior Talent Brand Solutions Consultant - Global Accounts
    LinkedIn
    Apr 2013 - Apr 2019 (6 years 1 month)
    As part of LinkedIn APAC early GTM team, I supported the growth of LinkedIn’s talent solutions business through employer branding, talent attraction and product adoption initiatives.

    - Delivered employer branding and talent attraction strategies for enterprise clients, driving engagement and platform adoption across APAC
    - Launched Talent Insights and Sponsored Content in-region, contributing to increased client engagement and revenue growth
    - Developed global employer branding playbooks, enabling organisations to implement scalable, high-impact talent strategies
    - Presented at Talent Connect events across APAC, sharing insights on retention, employer brand and workforce trends with senior client audiences
    - P
  • PeopleScout APAC
    Head of Employer Brand Strategy
    PeopleScout APAC
    Feb 2010 - Mar 2013 (3 years 2 months)
    Led the HRX Employer Brand Team to provide strategic advisory on employer brand and talent positioning, helping organisations strengthen attraction and retention outcomes

    - Advised clients on employer brand and talent strategies, supporting attraction and retention across diverse sectors
    - Conducted market mapping, brand audits and qualitative research (including focus groups) to inform strategic direction
    - Developed workforce planning and channel strategies, enabling more effective and targeted talent engagement
  • Havas People
    Agency Head
    Havas People
    Mar 2007 - Nov 2009 (2 years 9 months)
    - Led the development of a specialist agency focused on employer branding and employee engagement
    - Partnered with major clients including Westpac, Michael Page and Pfizer to deliver strategic workforce and brand initiatives
    - Supported change and engagement programs across sectors including pharmaceuticals and FMCG
    - Built a high-performing, innovative culture within the agency, contributing to industry recognition and awards
  • ClariusIgnite
    Advertising & Communications Specialist
    ClariusIgnite
    Jan 2005 - Jan 2007 (2 years 1 month)
    Delivered effective marketing and communication strategies across multiple brands, enhancing recruiter capabilities through national training programs.
  • Rapier
    Strategy Assistant
    Rapier
    Sep 2003 - Aug 2005 (2 years)
Education verified_user 0% verified
  • Harrow College
    A-Levels, English Language and Literature, Psychology + Stats and History
    Harrow College
    Jan 1996 - Jan 1999 (3 years 1 month)
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