Krista Calvo

Chief People Officer

EverCommerce

Oct 2025 - Current (11 months)

Senior Vice President, People Operations and Rewards

EverCommerce

Feb 2025 - Oct 2025 (9 months)

Senior Vice President, Strategy, Operations and Technology

EverCommerce

Mar 2024 - Jan 2025 (11 months)

Senior Vice President, People Operations and Talent Acquisition

EverCommerce

Oct 2022 - Feb 2024 (1 year 5 months)

Director of Human Resources Operations

ServiceNow

Mar 2020 - Oct 2022 (2 years 8 months)

As Director of Human Resources at ServiceNow, I strategically partnered with Global People leaders in Talent Development, Diversity, Equity & Inclusion, Talent Acquisition and Total Rewards to transform the employee experience. I transformed and implemented multiple key projects with over 80% employee satisfaction: Annual and mid-year performance assessment, Annual compensation review, DEI Site, Slack-based DEI learning, the first ever company-wide goal setting tool, Employee onboarding and more. In addition, I led the company-wide Future of Work initiative to determine where and how we work, supported by a new, cross-functional workflow and system to process < 2,500 employee change requests between flexible, remote, required in office.

Strategic Marketing Operations Director, Office of the CMO

Adobe

Jan 2016 - Mar 2020 (4 years 3 months)

In this role, I led marketing transformation to create greater alignment and effectiveness resulting in operational excellence at scale. My team and I created the GMO Playbook which determines key processes such as annual planning, quarterly reviews and objective setting across the entire Global Marketing Organization including nine Vice Presidents in four different countries. In addition, I improved the GMO operating model, drove financial process modernization, lead the annual Global Marketing Conference and with many other critical projects.

Head Of Marketing

MOCCA Marketing Operations CrossCompany Alliance

Jan 2015 - Jan 2018 (3 years 1 month)

MOCCA is the leading professional association dedicated to operational excellence in marketing. In my role as Head of Marketing, I re-branded the organization with a new logo, new look-and-feel, new website and new content approach. I also lead strategy, planning, marketing and execution of key in-person events.

Enterprise Content Marketing Director

Adobe

Jan 2013 - Jan 2016 (3 years 1 month)

As the Director of Enterprise Content Marketing, I transformed content strategy and assets to drive 58,000 leads and $35M in revenue. My team and I built demand generation content to deliver the marketing messages to our customers and drive leads for both of Adobe’s major business units: Digital Marketing and Digital Media.

Global Marketing Operations & Technology Director

Adobe

Jan 2011 - Jan 2013 (2 years 1 month)

In 2011, my position at Adobe was expanded to include a greater emphasis on technology with the addition of the Marketing Database, Lead Management, Email Enablement and Test & Target instances. During my tenure in the role my team and I launched the first ever three-year technology roadmap, secured multi-million funding for a significant database overhaul and upgraded several key technologies. I lead this 40 employee team through the complex transition from boxed software to SaaS.

Global Marketing Operations Director

Adobe

Jan 2008 - Jan 2011 (3 years 1 month)

I joined Adobe in 2008 as the Director of Global Marketing Operations. After joining the organization, I drove many improvements to the People, Process and Technology components of the organization such as the annual marketing strategic and operational planning process, supplier management audits, technology launches and a marketing professional development program.

Marketing Valuation & Optimization Director

Yahoo

Jan 2006 - Jan 2008 (2 years 1 month)

As the Director of Marketing Valuation & Optimization, my focus was on understanding the value of various customer actions and allocating Marketing budget and inventory accordingly. To achieve this, my team and I established Life Time Value calculations for all Yahoo! properties, created an optimization model, and led a company-wide adoption and execution of the model and practice.

Marketing Operations & Finance Director, CMO Chief of Staff

Yahoo

Jan 2004 - Jan 2006 (2 years 1 month)

In the role of Marketing Operations & Finance Director, I reported to the CMO and created the Finance, Planning and Operations team that managed the Yahoo! Marketing and Customer Care of 250 employees and $350M (cash and non-cash) budgets. As part of this role, I implemented many firsts for the Marketing organization, including the first monthly CMO dashboard and the outsourcing of creative production to an external vendor. During my time in the role, my responsibilities expanded to be Chief of Staff for the Chief Marketing Officer.

Operations & Finance Senior Manager

Yahoo

Jan 2002 - Jan 2004 (2 years 1 month)

I joined Yahoo! in 2002 in the role of Financial Planning and Analysis Manager for the company’s largest business unit, Search & Marketplace. In this position, I supported the company’s aggressive growth goals by creating the multi-million dollar search marketing revenue forecast model, successfully completing multiple acquisitions and driving company-wide projects.

Strategic Planning Senior Manager

Netscape Communications

Jan 2001 - Jan 2002 (1 year 1 month)

In this role, I had the opportunity to work on Strategic Planning for two different groups. The first was Netscape’s Strategic Planning department, identifying +$13M of increment revenue from Netscape portal distribution deals. The second was on the AOL Health Vertical, working with a team to analyze and execute new expansion programs.

Marketing Analytics and Operations Manager

Netscape Communications

Jan 2000 - Jan 2001 (1 year 1 month)

As the Marketing Analysis and Operations Manager, I acted as Chief of Staff for the Vice President of Marketing and built the foundation of the Microsoft antitrust settlement by creating the Netscape browser valuation model.

Finance Manager

Netscape Communications

Jan 1999 - Jan 2000 (1 year 1 month)

After the AOL acquisition of Netscape, I joined the Sun/Netscape alliance (also known as iPlanet). My charter was to create and manage the multi-million dollar quarterly financial settlement model and new shared processes between the two companies.

Senior Marketing Financial Analyst

Netscape Communications

Jan 1997 - Jan 1999 (2 years 1 month)

I joined Netscape in 1997, at the beginning of the browser wars. In this first role at the company, I supported the SVP of Global Marketing and her team of 120 people.

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